Measure · AI visibility

Know exactly what AI says about you.

Your buyers ask AI for recommendations every day. AirPulse tracks those prompts across every major engine and shows where you are named, cited and ranked, and where competitors take your place.

ChatGPT Perplexity Gemini Google AI
100+target prompts tracked per brand
4answer engines, compared side by side
159,000+citations analyzed across client brands
24/7movement monitoring, day over day
What you can measure

Every answer, every engine, every day.

Four connected views, one honest picture of your AI presence. Each one feeds the action feed, so measurement never ends at a chart.

Prompt visibility

Track the prompts that decide your pipeline

Group the questions your buyers actually ask by product, campaign or funnel stage. For every prompt, AirPulse shows whether you are mentioned, how you rank inside the answer, and how that changes over time on each engine.

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Share of answer. How often your brand appears inside generated answers for each tracked prompt.
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Engine-by-engine rank. A prompt that names you in ChatGPT can omit you in Perplexity. See both.
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Visibility history. Rank, mentions and citations over time, so wins and losses are visible the week they happen.
Prompt-level AI answer with citations in AirPulse
Citation tracking

See which of your pages AI actually trusts

Engines cite sources when they answer. AirPulse tracks your articles, guides and landing pages as citation candidates and shows which URLs earn a place in the source list, on which engine, and in which position.

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Citation position. First, top three, buried or absent, per URL and per engine.
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Won and lost citations. Alerts when a page gains or loses cited status, with the likely reason.
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Snippet capture. How the engine summarizes and quotes the content around each citation.
Citation share leaderboard in AirPulse
Competitor landscape

Watch competitors win answers, then take them back

Benchmark your share of answer against every competitor across the same prompt set. See who gets recommended first, how they are described, and which sources power their presence, so counter moves are targeted, not guessed.

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Mention rank tracking. Who appears first, who is listed as an alternative, and how that shifts.
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Source overlap. The domains and proof points engines rely on when they recommend a competitor.
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Movement alerts. Know when a competitor gains visibility on a prompt you care about.
Competitor visibility benchmark in AirPulse
AI traffic

Connect answers to actual visits

AirPulse plugs into your analytics and server logs to separate AI-driven discovery from the noise: sessions influenced by answer engines, visits from AI indexing and training crawlers, and the pages each of them lands on.

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Assistant-driven sessions. Human visits that arrive from AI answers, attributed by engine.
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Bot classification. Indexing crawlers, training crawlers and user-triggered fetches, separated per page.
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Page-level demand. Spot pages AI keeps fetching but never cites, and fix them before competitors do.
AI traffic, last 30 days
ChatGPT
1,284 sessions
Perplexity
512 sessions
Gemini
301 sessions
2,918 visits
AI indexing bots
1,204 visits
AI training bots
2,097 visits
Humans from AI answers
Classified from your analytics and server logs, separated from routine bot noise.

Numbers that survive scrutiny.

Visibility data is easy to inflate and easy to misread. We hold ours to an evidentiary standard, because you will show these numbers to your CEO.

Read the measurement research behind these numbers →

✓Stable prompt rosters, so trends measure the market and not your edits
✓Real answer fetches on every engine, not estimates or extrapolations
✓Week-over-week deltas flagged when the underlying sample changed
FAQ

Questions teams ask first

ChatGPT, Perplexity, Gemini and Google AI Overviews today, with engine coverage expanding as buyers adopt new answer surfaces. Every number is engine-specific, because a prompt that names you in ChatGPT can skip you in Perplexity.

It measures how often your brand appears inside generated answers for a tracked prompt set, rather than where a blue link ranks. We track mentions, rank within the answer, and the sources each engine cites alongside.

Start with the category, comparison, alternative and problem prompts that influence real buying decisions. You choose the prompt set, group it by product line or campaign, and the roster stays stable so trends stay honest.

Rank trackers watch positions on a results page. AirPulse reads the answers themselves: whether you are named, how you are described, which URLs get cited, and what changed since last week, along with the traffic those answers send.

The platform

Measure, act, grow.

What the engines say becomes a queue of work, and the work becomes content that changes the answer. Every feature belongs to one of these three jobs.

See all features →

See your visibility before your buyers do.

Run the free score on your own site in minutes, or get a walkthrough on your brand's real prompts.