Your analytics calls it direct. It was ChatGPT.

Most answer engines send visitors without a referrer, or with one analytics does not recognise as a search source, so the visit lands in direct. AirPulse identifies the referral patterns each engine uses and pulls them back out.

AI referrals typically arrive later in the buying cycle, because the engine has already answered the early questions. Judge them on time on page and bounce next to the session count.

Visibility tells you whether an engine names you. AI Traffic tells you whether being named sends anyone. They move independently. You can gain share of answer and see no traffic if the answer resolves the question without a click.

ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Coverage tracks how each engine passes referral information, which changes as they ship. Where an engine gives us nothing to work with, we say so.

No. AirPulse reads from the analytics you already run.

Fix the pages engines already send people to, then look at what those pages have in common and write more of them.