Site index for AI agents: /llms.txt. Documentation pages under /docs are also served as markdown at the same URL plus .md (e.g. /docs/geo-audit.md) or via an Accept: text/markdown request.

Win the head-to-head answers.

Benchmark how often engines name, cite and recommend you against each competitor, and see the sources behind each position.

Competitor visibility benchmark in AirPulse: share of answer against named competitors

The shortlist forms before the visit. Get on it.

A buyer asks an engine for a shortlist before visiting any site. When your name is not on it, there is no bounce rate or session to attribute, only pipeline that moves for reasons nobody can name.

What decides the next move is why a competitor is named: which sources the engine cited, which strengths it repeated, and which of your capabilities it has not yet connected to you.

How it works

Share of answerHow often you and each competitor appear across a priority prompt set, side by side.
Mention rankWho gets named first, who gets grouped in as an "alternative" at the end, and how that ordering shifts over time.
Citation source overlapThe domains, pages and proof points engines lean on when recommending a competitor.
Positioning analysisHow competitors are described, which strengths the engine repeats unprompted, and which of your differentiators it never surfaces.
Engine coverageCompare all of the above across ChatGPT, Perplexity and Google AI, plus Gemini on Enterprise, because a competitor can lead on one engine and be absent from another.
Movement alertsNotification when a competitor gains ground on a prompt set, with the source or entity change that plausibly explains it.

What you get

A share-of-answer benchmark across engines, prompt clusters and buyer-journey stages.
The third-party sources doing the work for your competitor.
The strengths engines repeat about them, and which of yours to get repeated next.
A counter-content list: which comparison, alternative and category pages to write, in what order.
What it will not do

This measures how engines describe competitors, not how good those competitors are. An engine repeating a competitor's strength is evidence that the claim is well-sourced, not that it is true.

Questions about Competitor Visibility

How often a brand appears inside the generated response across a set of prompts, against the competitors appearing in the same responses. It measures presence within the answer itself, including recommendations, summaries and comparisons.

Related features

Prompt Visibility

Where you appear, rank and get cited for the prompts your buyers ask.

Citation Visibility

Which of your URLs get cited as sources, and where they sit in the list.

Brand Settings

Identity, category, topics, competitors and integrations, defined once.

See the visibility pillar

Grow your share against named competitors.

The free audit includes a competitor leaderboard on your own category prompts.