Brand Settings
Identity, category, topics, competitors and integrations, defined once.
Site index for AI agents: /llms.txt. Documentation pages under /docs are also served as markdown at the same URL plus .md (e.g. /docs/geo-audit.md) or via an Accept: text/markdown request.
Define buyers by role, seniority, market and buying context, so monitoring tracks their prompts, not generic category questions.
Without an audience, a monitoring tool defaults to the broadest phrasing of your category. Those prompts have the most volume and the least intent.
A VP asks which vendor is credible. A practitioner asks whether it integrates with what they run. A procurement lead asks about SOC 2. Three prompts, three answers, three different sets of sources.
A profile is a lens, and a wrong lens is worse than none. Define the buyer too narrowly and you will monitor a prompt set no engine has meaningful data on, then read the silence as good news. Start broader than feels comfortable and narrow once you can see which prompts carry signal.
Start with the free audit, then narrow it to the people you sell to.