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Measure the questions your real buyers ask.

Define buyers by role, seniority, market and buying context, so monitoring tracks their prompts, not generic category questions.

A VP and a practitioner ask different questions

Without an audience, a monitoring tool defaults to the broadest phrasing of your category. Those prompts have the most volume and the least intent.

A VP asks which vendor is credible. A practitioner asks whether it integrates with what they run. A procurement lead asks about SOC 2. Three prompts, three answers, three different sets of sources.

How it works

Profile definitionTitle, department, seniority, company type, expertise area, industry and primary market, captured as a reusable profile the system reads on every run.
Buying contextEvaluation stage, use case, company size, account tier and who owns the budget.
Topic mappingConnect the profile to the priority topics, comparisons and buying questions that segment raises.
Monitoring tuningPrompt selection, topic clustering and answer-engine checks all narrow to the profile, so the report is about your buyers rather than your category.
Segment comparisonBuild profiles for executives, practitioners, partners, regions or verticals, then compare what each one sees across engines.
Market contextPrimary country and region tune monitoring for local terminology, competitor sets and how a question gets phrased in a market you do not live in.

What you get

A reusable ICP that shapes what gets measured.
Per-segment visibility, so an executive gap and a practitioner gap stop averaging each other out.
Market-specific findings, including the competitors you only face in one region.
What it will not do

A profile is a lens, and a wrong lens is worse than none. Define the buyer too narrowly and you will monitor a prompt set no engine has meaningful data on, then read the silence as good news. Start broader than feels comfortable and narrow once you can see which prompts carry signal.

Questions about Customer Profiles

A configuration: the title, department, seniority, expertise, geography, industry and buying context that AirPulse should monitor for.

Monitor the buyers who sign.

Start with the free audit, then narrow it to the people you sell to.