Customer profiles

A VP and a practitioner ask different questions.

Define who you sell to, by role, seniority, market and buying context, so monitoring tracks the prompts that audience actually types instead of the broad category questions nobody buys from.

The problem

Generic monitoring measures generic prompts

Without an audience, a monitoring tool defaults to the broadest phrasing of your category. Those prompts have the most volume and the least intent, and winning them tells you almost nothing about whether the people who sign contracts can find you.

Roles also ask differently. A VP asks which vendor is credible. A practitioner asks whether it integrates with what they already run. A procurement lead asks about SOC 2. Those are three prompts, three answers, and three entirely different sets of sources behind them.

What it does

Inside the feature

Define the buyer once. Everything downstream inherits it.

Profile definitionTitle, department, seniority, company type, expertise area, industry and primary market, captured as a reusable profile rather than a slide nobody opens.
Buying contextEvaluation stage, use case, company size, account tier and who owns the budget. The same question is asked differently at the top and bottom of a funnel.
Topic mappingConnect the profile to the priority topics, comparisons and buying questions that segment actually raises.
Monitoring tuningPrompt selection, topic clustering and answer-engine checks all narrow to the profile, so the report is about your buyers rather than your category.
Segment comparisonBuild profiles for executives, practitioners, partners, regions or verticals, then compare what each one sees across engines. The differences are usually larger than expected.
Market contextPrimary country and region tune monitoring for local terminology, competitor sets and how a question gets phrased in a market you do not live in.
What you get

The output, not the dashboard.

✓A reusable ICP that shapes what gets measured, not a persona document nobody reads.
✓Per-segment visibility, so an executive gap and a practitioner gap stop averaging each other out.
✓Market-specific findings, including the competitors you only face in one region.
✓Prioritisation that ties every recommendation back to a segment you can name.
What it will not do

A profile is a lens, and a wrong lens is worse than none. Define the buyer too narrowly and you will monitor a prompt set so specific that no engine has meaningful data on it, then read the resulting silence as good news. Start broader than feels comfortable and narrow once you can see which prompts carry signal.

FAQ

Customer Profiles, in questions

It is a configuration, not a document: the title, department, seniority, expertise, geography, industry and buying context that AirPulse should monitor for. It is the lens that focuses measurement on your real buyers rather than on the broadest reading of your category.

Because answers vary by phrasing, role, market and use case. Without an audience, monitoring over-weights broad category prompts, which are the ones with the most volume and the least purchase intent. The profile tells the system whose questions to care about.

Yes, and most teams should. Build separate profiles for executives, practitioners, partners, regions or account tiers and compare visibility across them. The gap between how an engine answers a VP and how it answers an engineer is often the most actionable thing in the account.

A persona is reference material that sits in a folder. A customer profile is executable: it changes which prompts are run, how topics are clustered, and what appears in your reports. The same attributes, actually wired to something.

Yes. Primary country and regional context tune monitoring for local terminology, buyer expectations and competitor sets. The same product question is phrased differently in the US and India, and the engines answer it with different sources.

Segment-specific FAQs, comparison content aimed at a role rather than a category, localised messaging, and proof points chosen for the person who actually objects. Every recommendation traces back to a named segment, which is what makes it arguable.

Related

Features that work with this one

Foundation

Brand Settings

Identity, category, topics, competitors and integrations, defined once.

Analytics

Prompt Analysis

Discover and cluster the prompts buyers ask, then turn them into briefs.

Workflow

Opportunities

The biggest change since yesterday, and three actions to take about it.

See the visibility pillar →

Monitor the buyers who actually sign.

Start with the free audit, then narrow it to the people you sell to.