Reddit intelligence

The answer engines read Reddit. So should you.

Roughly 72% of the citations behind AI answers come from sources you do not control, and Reddit is consistently among the most-cited. AirPulse finds the threads that matter, names the move, and drafts the reply. It never posts.

Why Reddit

A thread is not a mention. It is an input.

When someone asks an engine whether you are worth buying, the engine reaches for what other people said about you. An unanswered trust thread from two years ago outweighs your homepage in that calculation.

✓Reputation risk compounds. A trust thread left alone gets cited for years.
✓Buyer questions on Reddit are the prompts your buyers later ask ChatGPT, in the same words.
✓Momentum shows up in niche subreddits months before it reaches a keyword tool.
app.airpulse.ai · reddit intelligence
Signal categories1 risk
Reputation
"Is this tool legit? Site looks thin"
r/SaaS · 34 comments · high
Buyer Qs
"Best tool to see if ChatGPT recommends us?"
r/marketing · you are not mentioned
Competitors
"Profound vs anything cheaper?"
r/SEO · competitor named twice
Six signal categories

Every thread comes with a move

A feed of mentions makes work. A classified feed decides it. Each category names what to do and who does it, and reputation always sorts first.

ReputationScam accusations, refund complaints, trust doubts. Answer engines keep reading these long after the thread dies.Escalate
Reply OpsThreads where a useful answer from you would land, ranked by how ready they are to draft.Draft a reply
Buyer Qs"Which tool should I use for X?" The exact prompts your buyers later type into ChatGPT.Answer, then publish
CompetitorsThreads weighing you against someone else, and the objection that decides it.Arm sales
TrendingTopics accelerating in niche subreddits months before a keyword tool notices.Brief content
OthersAdjacent chatter that is not actionable yet but shows where the conversation is heading.Monitor
How it works

From a brand name to a reply you would actually post

01

We find the communities

You give a brand, not a subreddit list. AirPulse works out which communities discuss your category from your brand settings, competitors and topics, then shows the discovery budget it spent getting there.

02

We classify every thread

Each thread lands in one of six categories with a relevance score, a priority and the topic that pulled it in. Reputation sorts above everything else.

03

You read the evidence

A plain summary of what the poster actually wants, the upvote and comment counts, a suggested approach, and a link to the live thread.

04

We draft, you decide

A reply written from your brand strategy with a stated posture, plus review notes explaining the choices. Save it, regenerate it, copy it, or send it to a reviewer.

What we will not do

AirPulse never posts on your behalf.

Every reply is a draft. The thread page tells you so before you read a word of it, and the only buttons are save, regenerate, copy and send to a reviewer. There is no auto-post setting, because an auto-posted reply on Reddit is a reputation risk rather than a growth channel.

EscalateMonitorDismissare answers too.
app.airpulse.ai · draft reply
Review only · never auto-posts to Reddit
Posture: helpful expert

Generated from your brand strategy, grounded in this specific thread. No link drops, no feature dumps, no competitor bashing.

Save draftRegenerateCopySend to reviewer
FAQ

Questions teams ask first

Answer engines lean on third-party sources far more than on your own site. In AirPulse's citation data, roughly 72% of citations come from sources the brand does not control, and Reddit is consistently among the most-cited domains. A thread that misrepresents you is not just a bad thread. It is an input to the answer your buyer gets.

Social listening tells you a thread exists and whether the sentiment is positive. Reddit Intelligence sorts the thread into one of six categories, scores it, names the move (escalate, reply, monitor, dismiss) and writes the draft. Mentions are the input, not the output.

No. AirPulse infers the communities from your brand, topics and competitor set, and shows the discovery budget and thread pool behind each run. If you already knew which subreddits mattered, you would not need the tool.

No, and there is no setting that changes that. Every thread page carries a review-only notice, and every reply is a draft you save, regenerate, copy or route to a reviewer. Reddit is unforgiving of brands that automate participation, and an auto-posted reply is a reputation risk rather than a growth channel.

It states a posture up front, such as helpful expert, and it is generated from your brand strategy rather than from a template. It answers the poster's real question, mentions your product only where that is genuinely useful, and never drops links, feature dumps or competitor attacks. Review notes explain each of those choices so you can argue with them.

No. Half the categories usually do not want a reply at all. A reputation thread wants an escalation, a trending topic wants a content brief, and adjacent chatter wants nothing but a watchlist. The product names the move alongside the classification.

Support or the founder takes reputation, demand gen takes buyer questions, sales enablement takes competitor threads, and content takes trending topics. That mapping is why there are categories rather than one undifferentiated feed.

See how signals become a prioritized action feed →

See what Reddit says about you today.

The free audit includes the third-party sources answer engines are already reading.