Site index for AI agents: /llms.txt. Documentation pages under /docs are also served as markdown at the same URL plus .md (e.g. /docs/geo-audit.md) or via an Accept: text/markdown request.

Marketing to Agents, every week.

Our weekly show on how AI search and AI agents change the way buyers find and choose brands. Notes and a transcript with every episode.

Latest, episode 13 · Sep 28, 2026 · 55 min

Google Zero, Publisher Licensing and OpenAI's Sponsored Agents

Ashwani, Lalit Mangal, Vinay and Harsh Songra discuss falling organic clicks, the licensing deals publishers are turning to, and OpenAI's sponsored agents. They argue that search has moved into single, patient agent interfaces, that brands must now be visible across many AI apps, and that attribution and agent access, including Amazon's stance, remain open questions.

Notes and transcript

All episodes

Subscribe on YouTube for new episodes every week.

Want this for your brand?

Book a free strategy call and we run your buyers' questions on the engines while you watch.