Brand settings

Every number downstream depends on this screen.

One place to define who you are, which market you compete in, which topics you want to own, who you are measured against, and where your data comes from. Get it wrong and everything else is confidently wrong.

The problem

Garbage context, confident output

An AI-visibility score is only as trustworthy as the brand context behind it. If the brand name is ambiguous, the category is wrong, or the competitor set is the one sales wishes were true rather than the one buyers actually consider, then every downstream number is precise and meaningless.

The failure is quiet. Nothing errors. The dashboard fills with plausible figures that benchmark you against the wrong market, and the first sign of trouble is a recommendation that makes no sense to anyone who knows the business.

What it does

Inside the feature

One configuration screen, several tabs. The topics and competitors tabs do most of the work.

Basic infoBrand name, website, description and target audience. This is how the system resolves your entity and avoids confusing you with a similarly named company in another market.
Industry and categoryDeclares the market you compete in, so benchmarks compare you against a relevant field rather than flattening you into a generic average.
Topics and focusYour key features and use cases, in your buyers' language. AI-generated suggestions seed the list so nobody starts from an empty box, and the resulting topic model drives which queries get monitored.
CompetitorsThe comparison set used across share of answer, sentiment and benchmark reporting. Add direct competitors, category leaders, emerging challengers, and anyone buyers evaluate you alongside.
Social mediaConnected accounts widen mention detection to untagged conversation and feed sentiment into the same monitoring layer as everything else.
AdvancedWebhooks to route mention events into Slack or a CRM in real time, an API for your own systems, data export for the warehouse, and filters to cut the noise before it reaches anyone.
What you get

The output, not the dashboard.

✓One stable brand profile that every feature reads from, so definitions stop drifting between teams.
✓Benchmarks against the market you are actually in.
✓Comparable measurements over time, because the definitions did not move underneath them.
✓Mention events routed into the systems your team already works in.
The part people get wrong

Teams enter the competitor set their sales deck uses. Engines rarely agree. Before you finalise this screen, run Competitor Visibility and look at who the engines actually name in your category prompts, then add those. A benchmark against companies buyers do not consider is a benchmark that flatters you for a quarter and costs you a year.

FAQ

Brand Settings, in questions

The configuration that tells AirPulse who your brand is, which market it competes in, which topics matter, which competitors to measure against, and which systems should feed the analysis. Every score and recommendation reads from it.

It determines the benchmark. Without it, your visibility collapses into a generic score that hides market-specific opportunity, and a strong result in a hard category looks identical to a weak result in an easy one.

The capabilities that make your product differentiated, and the real scenarios customers use it in, phrased the way a buyer would phrase them rather than the way your product team names them. The system will suggest topics from your brand and industry so you are not starting cold.

Direct product competitors, strong category brands, emerging challengers, and anyone your buyers evaluate you alongside. Add the companies engines already name in your category prompts, even the ones your sales team would not have listed. Especially those.

Analysis still runs, and the results get quietly less precise. Missing industry, audience, topic or competitor context weakens every benchmark and makes recommendations broader. Nothing breaks, which is what makes it dangerous.

Routing and export. Webhooks push mention events into Slack, a CRM or an incident workflow in real time, the API connects AirPulse data to your BI stack, and custom filters cut the noise by campaign, competitor, sentiment, topic, channel or region before an alert reaches anyone.

Whenever positioning, website, audience, category, competitor set or integrations change, and quarterly regardless. The settings drift silently, and stale settings are the most common reason a report stops making sense.

A single owner, usually a product marketing, SEO or growth lead who understands positioning and the competitor set. Shared ownership of this screen is how definitions start disagreeing between teams.

Related

Features that work with this one

Workflow

Customer Profiles

Focus monitoring on the prompts your actual buyers type, by segment.

Foundation

Brand Studio

Identity, voice and claim guardrails, as reusable context for AI drafts.

Analytics

Competitor Visibility

Share of answer against your competitors, and the sources behind their lead.

See the visibility pillar →

Set it up once and stop arguing about the numbers.

Run the free audit first. It shows you the category and competitors the engines already put you in.