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Define your brand once, and benchmark against the right market.

Identity, market, the topics you want to own, the competitors you measure against, and your data sources, in one place.

Right context in, useful numbers out

If the brand name is ambiguous, the category is wrong, or the competitor set is not the one buyers consider, every downstream number is precise and meaningless.

Set correctly, the dashboard benchmarks you against the market buyers actually compare, and every recommendation makes sense to anyone who knows the business.

How it works

The topics and competitors tabs do most of the work.

Basic infoBrand name, website, description and target audience, so the system resolves your entity and does not confuse you with a similarly named company.
Industry and categoryThe market you compete in, so benchmarks compare you against a relevant field.
Topics and focusYour key features and use cases, in your buyers' language. AI-generated suggestions seed the list, and the topic model drives which queries get monitored.
CompetitorsThe comparison set used across share of answer, sentiment and benchmarks: direct competitors, category leaders, emerging challengers, and anyone buyers evaluate you alongside.
Social mediaConnected accounts widen mention detection to untagged conversation and feed sentiment into the same monitoring layer as everything else.
AdvancedWebhooks to route mention events into Slack or a CRM, an API, data export for the warehouse, and filters to cut noise.

What you get

One brand profile every feature reads from.
Benchmarks against the market you are in.
Comparable measurements over time, because the definitions did not move.
Mention events routed into the systems your team already uses.
Before you fill this in

Teams enter the competitor set their sales deck uses. Engines rarely agree. Run Competitor Visibility first and add the competitors the engines name in your category prompts.

Questions about Brand Settings

The configuration that tells AirPulse who your brand is, which market it competes in, which topics matter, which competitors to measure against, and which systems feed the analysis. Every score and recommendation reads from it.

Related features

Customer Profiles

Focus monitoring on the prompts your buyers type, by segment.

Brand Studio

Identity, voice and claim guardrails, as reusable context for AI drafts.

Competitor Visibility

Your share of answer against each competitor, and the sources that move it.

See the visibility pillar

Set it up once, and trust every number.

Run the free audit first. It shows you the category and competitors the engines already put you in.