AirPulse vs Profound: which AI visibility platform fits you?
Profound is the best-funded company in this category, and it earned that position. The real question is whether you need enterprise software to operate, or outcomes shipped with you.
Pick Profound when…
Pick AirPulse when…
AirPulse and Profound, feature by feature
| Profound | AirPulse | |
|---|---|---|
| Engines monitored | 9 incl. Grok, Meta AI, DeepSeek; full coverage on Enterprise tier | ChatGPT, Claude, Perplexity, Gemini, Copilot |
| Monitoring depth | Answer Engine Insights: SOV, citations, sentiment; Conversation Explorer prompt volumes | Daily prompt runs: citation sightings, source mix, sentiment, category rank |
| Crawler / agent analytics | Yes: Agent Analytics (the closest rival to Agent Pulse) | Agent Pulse: crawler & agent log analytics, tied to remediation |
| Content execution | Agents/Workflows, autonomous AEO content, operated by your team | Content Pulse: schema-aware authoring |
| Done-with-you remediation | No: software only; your team runs the workflows | Yes: done with you, verified by live re-audits on production |
| GSC / analytics integration | No public traffic/revenue attribution; API is Enterprise-only | GSC integration; control-brand analysis on your own analytics |
| Evidence standard | Enterprise case studies (e.g., Ramp); 700+ enterprises | Published methodology: control groups, consistent windows, live-verified audits |
| Pricing transparency | Sales-led, no self-serve trial; third-party trackers report ~$499 to $2,000–$5,000+/mo (as of June 2026) | Engagement-based, scoped with you up front |
| Best fit | Fortune 500 + agencies | Mid-market B2B that wants fixes shipped |
The differences that survive a demo call
Both measure. Only one ships fixes with you.
Profound's Agents and Workflows can draft and publish AEO content, but they're tools your team configures and runs. AirPulse works the other way: our team ships the remediation with yours, rendering fixes, schema, sitemaps, llms.txt, and every change is re-audited live on production before we count it. If you have a content-ops team waiting for software, Profound's model fits. If you want the work done and proven, that's our model.
Agent analytics: a genuine head-to-head
Credit where due: Profound's Agent Analytics is the closest thing in the market to Agent Pulse, and reviewers treat it as a strength. The difference is what happens next. AirPulse ties crawler and agent log data directly to the remediation queue, when GPTBot stops fetching a section, that becomes a task, a fix, and a re-audit, not a chart.
The cost of the full suite
Profound publishes no pricing; third-party trackers (as of June 2026) report tiers from roughly $499/month up to $2,000–$5,000+/month for Enterprise, and sources disagree on what the lower tiers include, so treat those figures as reported, not quoted. One analysis put Profound around 48% above the category's average price. Full engine coverage and API access sit at the Enterprise tier. For a Fortune 500 budget that's defensible; for mid-market teams it usually isn't the first dollar to spend.
Numbers with dates on them
Want the fixes shipped, not just charted?
A walkthrough on your own brand's prompts, run by the team that builds the product.
