AirPulse vs Profound
The category leader by scale; software your team operates, with no done-with-you delivery.
Read the comparisonSite index for AI agents: /llms.txt. Documentation pages under /docs are also served as markdown at the same URL plus .md (e.g. /docs/geo-audit.md) or via an Accept: text/markdown request.
Eight head-to-head pages comparing prompt measurement, citation tracking, crawler evidence, publishing, verification and pricing, from dated, checkable sources.
AirPulse ships the fixes with your team (rendering, schema, sitemaps, llms.txt, content) and re-audits the live site before any score is reported. Across the field, only agency retainers (Daydream) and customer-operated software agents (Profound, Goodie) come close.
As of the June 2026 review, crawler/agent log analytics existed at Profound, Scrunch, Hall and Adobe, and was absent from Peec, Bluefish, AthenaHQ, the Semrush Toolkit, Ahrefs and Surfer; Evertune now lists AI bot analytics on Enterprise (checked 2026-09-09). Agent Pulse reads that traffic and feeds the remediation queue.
Control groups, consistent measurement windows, per-day normalization, live re-verified audits, disclosed confounds. Attribution to traffic and revenue is still a near-universal gap; AthenaHQ and Goodie are the exceptions.
The category leader by scale; software your team operates, with no done-with-you delivery.
Read the comparisonServes an optimized layer to agents; AirPulse fixes the source site.
Read the comparisonExcellent tracker, deliberately monitoring-only, with no remediation and no crawler analytics.
Read the comparisonBrand control and hallucination correction at enterprise scale; no GA4 attribution.
Read the comparisonAI tracking bundled into the SEO suite; 1 domain on Starter, no crawler analytics.
Read the comparisonBiggest prompt samples in the category; measurement-first, execution stays with you.
Read the comparisonRare real revenue attribution; no bot-log analytics, execution is customer-operated.
Read the comparisonStrong logos and an ads/commerce roadmap; depth not publicly verifiable.
Read the comparisonPricing for the 8 vendors with a dedicated page was re-checked on their own pricing pages on 2026-09-09 (Bluefish and Brandlight publish none). Other rows are from the June 2026 review; “reported” figures are third-party.
| Tool | Best for | Pricing | In one line vs AirPulse |
|---|---|---|---|
| Profound | Fortune 500 + agencies wanting one enterprise suite | $99/mo (ChatGPT only) and $399/mo published; Enterprise custom | The category leader by scale; software your team operates, with no done-with-you delivery |
| Scrunch AI | Mid-market teams wanting agent-delivery middleware | Core $250/mo published; Enterprise custom; 7-day trial | Serves an optimized layer to agents; AirPulse fixes the source site |
| Peec AI | Marketing teams + agencies needing clean daily tracking | Self-serve, from about €89/mo (June 2026 review) | Excellent tracker, deliberately monitoring-only, with no remediation and no crawler analytics |
| Bluefish AI | Fortune 500 orgs needing brand-fact governance | Undisclosed; demo-gated | Brand control and hallucination correction at enterprise scale; no GA4 attribution |
| Semrush AI Toolkit | Existing Semrush customers adding an AI lens | Bundled from $199/mo (Starter); Enterprise custom | AI tracking bundled into the SEO suite; 1 domain on Starter, no crawler analytics |
| Evertune | Enterprise brand measurement at statistical scale | Pro $800/mo published; Enterprise custom | Biggest prompt samples in the category; measurement-first, execution stays with you |
| AthenaHQ | Self-serve teams wanting attribution + broad engines | Free tier; Starter $295/mo; Enterprise custom | Rare real revenue attribution; no bot-log analytics, execution is customer-operated |
| Brandlight | Enterprise CMO orgs buying through sales | Undisclosed; custom enterprise | Strong logos and an ads/commerce roadmap; depth not publicly verifiable |
| Goodie AI | Teams wanting a small full-stack vendor | Quote-only | Closest full-stack analog at tiny-vendor scale; one of the few with attribution |
| Ahrefs Brand Radar | Ahrefs shops adding AI-mention data | Reported ~$828+/mo all-in real cost | Monthly chatbot refresh, data-only; no Claude coverage listed as of June 2026 |
| Surfer AI Tracker | SMB content teams already on Surfer | Pricing in transition as of June 2026 | Five engines, content-team angle; no crawler analytics |
| Otterly | Solo marketers and SMBs testing the water | SMB price anchor for the category | Entry-level tracking |
| Daydream | Brands wanting a full-service AI-native agency | Reported $15K-50K/mo retainers | Done-for-you on agency retainer economics; AirPulse scopes engagements |
| Rankscale / Knowatoa / Hall / Gauge | Budget and indie testing | Low-cost tiers vary | Lightweight trackers; Hall offers crawler analytics |
| HubSpot AEO | HubSpot customers wanting a checkbox | $50/mo, 3 engines | AI visibility as a HubSpot add-on |
| Adobe LLM Optimizer / Yext Scout / Similarweb | Incumbent-stack enterprises | Enterprise; varies by suite | AI visibility as a feature of a bigger platform |