AirPulse vs HubSpot AEO: a $50 add-on, or implementation support?
HubSpot AEO tracks 25 prompts a day on three engines for $50 a month, or included in Marketing Hub Professional, and drafts blog posts into HubSpot's editor. AirPulse measures more engines and, on managed delivery, does the fixes with you and verifies them. Facts read November 3, 2026.
Pick HubSpot AEO when…
You already pay for Marketing Hub Professional or Enterprise, where AEO is included, and your site runs on HubSpot's CMS.
Twenty-five prompts a day on ChatGPT, Gemini and Perplexity is enough coverage for your category.
You want recommendations that open as drafts in the HubSpot blog editor and a team that will publish them.
Pick AirPulse when…
You need Google AI Overviews in the measurement, which HubSpot AEO does not track.
You need the fixes implemented and verified rather than drafted for your team to finish.
Your site is not on HubSpot, so HubSpot's one-click drafting does not apply to it.
Feature by feature
| HubSpot AEO | AirPulse | |
|---|---|---|
| Plans and price | Standalone $50 a month, or $45 a month billed annually, no other HubSpot subscription required; 28-day free trial. Included in Marketing Hub Professional (from $800 a month billed annually, $3,000 onboarding) and Enterprise (from $3,600 a month). Not in Free or Starter. Labelled beta. Checked 2026-11-03 against hubspot.com | Published: Starter $89/mo, Growth $179/mo, Pro $399/mo, Enterprise by demo; 14-day free trial, no card |
| Engines monitored | ChatGPT, Gemini and Perplexity. No Google AI Overviews, AI Mode, Claude or Copilot. Checked 2026-11-03 against knowledge.hubspot.com | ChatGPT and Perplexity on Starter; adds Google AI on Growth and Pro; adds Gemini on Enterprise (2 to 4 engines by plan) |
| Prompt limits | 25 prompts a day and 2,500 answers a month on the standalone plan and Marketing Hub Professional; 50 and 5,000 on Enterprise. A prompt tracked in several countries counts once per country. Checked 2026-11-03 against knowledge.hubspot.com | 25 to 100 tracked prompts per brand by plan, unlimited on Enterprise, run daily in the regions you set. |
| Finding the gap | Visibility share of tracked prompts, share of voice against named competitors, sentiment, citations by domain and source type; HubSpot notes a source can be cited without naming your brand. Checked 2026-11-03 against knowledge.hubspot.com | Daily runs of a fixed question panel per engine, the GEO audit, and a ranked queue tied to the questions each fix should move. |
| Who prepares the change | Recommendation tabs (site audit, owned content, social, outreach); Generate blog post opens a draft in the HubSpot editor and may use HubSpot Credits. Your team finishes and publishes. Checked 2026-11-03 against knowledge.hubspot.com | AirPulse's agents and editors draft pages from your brand facts; we write the specification and the pull-request material for code changes, and your engineers ship them. |
| Approval | Your own editorial process inside HubSpot. Reviewed 2026-11-03 | Required on every page and every site change, by a named reviewer, recorded against the action. |
| Publishing | HubSpot CMS from the editor; LinkedIn articles and external blogs are copied out and published by you. Non-HubSpot sites get measurement; one-click drafting needs HubSpot CMS. Checked 2026-11-03 against hubspot.com | Hosted blog on your domain (validated); export to WordPress and every other CMS; WordPress plugin in build. |
| Verification | Not verified: no stated re-check of a page after a change; visibility is re-read on the next run. Reviewed 2026-11-03 | Live page re-fetched and audit checks re-run when a change is marked implemented, recorded with date and before/after. |
| Free grader | AI Search Grader: a one-time 0 to 100 score from HubSpot-chosen prompts, no raw answers, no tracking; results are gated behind a form. Checked 2026-11-03 against hubspot.com | Free GEO audit of your domain with the findings shown, re-runnable, no login. |
Where the two differ
What the price buys
HubSpot AEO is a reporting add-on: 25 prompts a day, three engines, recommendations that become drafts in HubSpot's editor. AirPulse's platform starts at a higher price and covers Google AI from Growth; managed delivery adds the implementation and the verification.
Where the drafting lands
HubSpot's one-click drafting assumes HubSpot CMS; other destinations are copy-paste. AirPulse publishes to a hosted blog on your domain and exports for any CMS.
Beta and limits
HubSpot AEO is labelled beta, so its limits and pricing can change, and HubSpot's own case study was measured with a third-party tool. AirPulse's numbers are read on its own panel and published with their windows and caveats.
The same task, worked through
One buyer-answer gap, from finding it to reporting what the engines answered afterwards, and who performs each stage on each side.
| Stage | HubSpot AEO | AirPulse |
|---|---|---|
| Find a buyer-answer gap | Your marketer reads the AEO dashboard: visibility, share of voice, citations on up to 25 prompts a day. | Daily panel runs and the GEO audit produce a ranked queue; AirPulse's team reviews it with you weekly. |
| Prepare the change | Generate blog post opens a draft in the HubSpot editor; site-audit items are yours to fix. | AirPulse's agents and editors draft; code changes are prepared for your engineers. |
| Approve | Your HubSpot editorial workflow. | Required: a named reviewer on your side signs off every item. |
| Publish | One click on HubSpot CMS; copy-paste elsewhere. | AirPulse publishes to the hosted blog; your team publishes exports and ships code changes. |
| Verify | Not verified: no stated re-check step. | AirPulse re-fetches and re-audits the live page and records the result. |
| Report subsequent visibility | The AEO dashboard on the next run. | Weekly review on the fixed panel, per engine, separate counts, missing runs marked. |
Which option fits your team
Checked 2026-11-03.
HubSpot AEO fits when
- HubSpot Marketing Hub Professional or Enterprise customers on HubSpot CMS, who want the AI visibility report that comes with their plan.
- Small teams who want a $50 monitor on three engines and will publish the drafts themselves.
AirPulse fits when
- Teams whose buyers use Google AI Overviews, which HubSpot AEO does not measure.
- Teams off HubSpot CMS, or with no one to finish and publish drafts.
- Regulated categories that need an approval record and live verification.
Neither may be the answer when
- If you want enterprise scale across nine engines with API and SSO, look at Profound.
Results, with dates
Newton School: Google AI mention rate 51.4% to 93.3% (Baseline window May 20 to 25, 2026; end window Jun 8 to 10, 2026; Google AI).
Airmeet: Own-site share of all AI citations 1.27% to 6.66% (May 2026 (345 of 27,097 citations) vs September 2026 (5,594 of 83,973); ChatGPT and Perplexity).
BytePe, PropChk and Airmeet results are on the case studies page with their windows and cohorts.
Sources and check date
Every HubSpot AEO fact on this page was read at source on 2026-11-03. Next review: February 2027, content lead.
- HubSpot AEO product page, read 2026-11-03
- HubSpot KB: set up and analyze AEO, read 2026-11-03
- HubSpot KB: AEO recommendations, read 2026-11-03
- Marketing Hub pricing, read 2026-11-03
- AI Search Grader, read 2026-11-03
Not verified, so not claimed
- The price of extra prompt packs and the credits used per generated draft.
- HubSpot's own case-study figures (qualified leads, citations), which carry no baselines or sample sizes and were measured with a third-party tool.
- G2 rating and count; the listing could not be read.
- Run cadence: HubSpot says daily; one reviewer says weekly. HubSpot's statement is carried here.