Opportunities

Three things to do today. Not four hundred.

The daily view. What moved since you last looked, why it moved, and the three highest-value actions available to you right now, with the first one already chosen.

The problem

Dashboards produce reading, not work

Monitoring tools are very good at telling you that four hundred things are true. They are poor at telling you which one matters this morning. The result is a dashboard that everybody opens on Monday, nobody opens on Thursday, and which changes nothing in between.

The failure is not the data. It is that noticing a gap and knowing what to write about it are different skills, and most tools hand you the first and quietly assume the second.

What it does

Inside the feature

An operating rhythm, deliberately narrow.

Biggest change todayThe single most meaningful movement since your last check: a competitor gaining ground, a mention lost, or a new high-intent gap appearing. One thing, not a changelog.
What changed and whyThe movement explained in plain language, with the source, entity or content change that plausibly caused it.
Do todayThree specific actions, with the first pre-selected as the obvious starting point. Typically: create the page for the top unanswered query, refresh the page behind today's change, and add one comparison or proof point.
Unmentioned queriesPrompts where an engine answered a question you should have owned and never named you. Each one is one click from a brief.
Gap to briefClicking a gap generates a brief carrying the prompt, the missing answer angle, the recommended format, the proof points, the entities and the FAQ coverage it needs.
PrioritisationGaps are ranked by buyer intent, prompt relevance, competitor presence, brand fit, content readiness and likely business value, so the top of the list is defensible.
What you get

The output, not the dashboard.

✓One movement worth your attention, rather than every movement.
✓Three actions, ordered, with the first one chosen for you.
✓A brief behind each action, so the handoff to content is one click and not one meeting.
✓An operating cadence a team can actually sustain past week three.
What it will not do

Three actions a day is a constraint, not a capacity estimate. Some days the honest answer is that nothing moved enough to warrant work, and the view will say so instead of manufacturing a task. A tool that always finds three urgent things is not measuring anything.

FAQ

Opportunities, in questions

It is the daily view: the prompts monitoring your brand, where engines mention you, where they mention competitors instead, and where they answer without you at all. It converts those gaps into a small, ranked list of actions for today.

The most consequential movement detected since your last check, such as a competitor gaining presence on a prompt set, your brand losing a mention, or a new high-intent gap appearing. It exists so nobody has to re-scan every monitored query each morning to find the one thing that matters.

Because AI-visibility work sprawls without a stopping rule. A list of thirty is a list nobody starts. Three actions with the first one pre-selected converts a dashboard into a habit, and a habit is what moves the score.

The gap becomes a brief built from the prompt, the missing answer angle, the recommended format, the proof points needed, the entities to cover and the FAQ block to include. That brief is the starting point for the page that could win the answer.

Keyword reports rank ideas by search volume and current position. Opportunities works at the level of the generated answer: whether you are named, which competitor is, which source the engine trusted, and what specific content would change that.

By buyer intent, prompt relevance, whether a competitor already holds the answer, brand fit, how ready your existing content is, and the likely business value of winning it. A high-intent prompt where a competitor is entrenched outranks a low-intent one where nobody is.

Related

Features that work with this one

Workflow

Content Gaps

Where you are relevant and absent, why, and the brief that closes it.

Workflow

Generate Content

Briefs to drafts to a pre-publish score, built for answer extraction.

Analytics

Prompt Visibility

Whether you appear, rank and get cited for the prompts your buyers ask.

See the actions pillar →

See what moved while you slept.

The free audit is the first read. Opportunities is what you do the morning after.