Generate content

A draft is easy. A citable draft is not.

Turn a brief into a structured draft an engine can extract an answer from, then score it against answer-readiness, entity coverage and citation opportunity before it publishes rather than after.

The problem

Most content is unreadable to the thing reading it

Engines extract answers. They reward a page that states its claim early, defines its entities, cites a source and separates its questions into blocks. They quietly skip a page that requires reading four paragraphs of throat-clearing to find the point, no matter how well it ranks.

Traditional briefs are silent on all of this. They specify a keyword, a word count and a tone, then leave the writer to guess at the entities, the proof, the structure and the sources. The draft ships, nobody scores it, and six weeks later somebody asks why a competitor gets cited instead.

What it does

Inside the feature

Brief, draft, score. The score is a gate, not a report.

Brief generationBuilt from the real questions buyers ask, the entities they involve, the competitors already answering them, and the sources an engine would need to see.
Answer-first draftingDrafts structured for extraction: a concise answer up front, comparisons as comparisons, FAQs as FAQs, and supporting context that an assistant can summarise without inventing the gaps.
Entity coverageThe concepts, products, people and related terms the piece must connect to your brand, checked against what the engines currently fail to associate with you.
Source and citation guidanceWhich references and proof points the claim needs before it becomes quotable. A number without provenance is a number an engine will not repeat.
Pre-publish scoreEvery draft scored on clarity, source quality, entity completeness, structure and publishing readiness, before it goes live.
Publishing checklistSchema, internal links, metadata and readability, verified as part of the draft rather than remembered afterwards.
What you get

The output, not the dashboard.

✓A brief that specifies evidence, not just a word count.
✓A draft structured so an engine can lift an answer out of it cleanly.
✓A readiness score before publish, so a weak page gets fixed rather than shipped.
✓A schema and internal-linking pass that happened as part of writing.
What it will not do

Nothing publishes without your approval, and the score is advice rather than a verdict. A high-scoring draft that says nothing new will not get cited, because engines reward the specific and skip the generic. The product can make a page extractable. It cannot make it worth extracting, and no amount of structure substitutes for having something to say.

FAQ

Generate Content, in questions

It leads with a concise answer rather than burying it, names its entities explicitly, supports its claims with sources an engine can verify, and separates distinct questions into distinct blocks. Engines extract; content that resists extraction gets skipped regardless of how well it reads.

No. It extends it. Your keyword work, internal linking and technical hygiene all still apply. What is added is entity coverage, answer formatting and citation readiness, none of which a traditional brief has ever asked for.

Comparison pages, category explainers and problem-solution pages, because they map directly onto the high-intent prompts assistants answer. Thought-leadership posts are the slowest to show movement and the most tempting to write first.

Only when you approve it. Drafts are drafts, the pre-publish score is a gate you can override, and the WordPress integration ships what you have signed off on. The approval step is not a formality we plan to remove.

It is scored against clarity, source quality, entity completeness, structure and publishing readiness before it goes live, and the score names which of the five is weak. A draft that scores badly on source quality needs evidence, not a rewrite.

Engines penalise content that is unhelpful, unsourced or duplicative, and a great deal of AI-written content is all three. That is a quality problem rather than an authorship one. The scoring exists precisely so a draft is checked against those failure modes before anybody publishes it.

Related

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Workflow

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Foundation

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Identity, voice and claim guardrails, as reusable context for AI drafts.

Workflow

Opportunities

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