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AirPulse vs Scrunch AI: fix the source, or serve a layer?

Q: How much does Scrunch cost?

Scrunch's pricing page (checked 2026-09-09) lists one self-serve tier for brands, Core at $250/month with 125 prompts, 5 seats and a 7-day free trial, plus a custom Enterprise tier. An agency track is priced separately.

Q: Does Scrunch create or fix content?

Scrunch's pricing table lists basic content generation and one page optimization a month on Core, advanced generation on Enterprise (checked 2026-09-09), and no done-with-you service. AirPulse pairs monitoring with schema-aware authoring and fixes shipped with your team.

Q: Is a delivery layer or a site fix better for AI visibility?

Middleware is faster to switch on. Fixing the source site (rendering, schema, sitemaps) is permanent, benefits every channel and does not depend on a proxy staying in the request path. AirPulse defaults to fixing the source.

Scrunch serves AI-optimized content to crawlers and agents through middleware. AirPulse fixes the site itself.

Book a demo See plans & pricing

Pick Scrunch when…

You want agent-delivery infrastructure: AXP middleware serving AI-optimized versions of your pages to crawlers and agents at scale.

You want transparent self-serve pricing: Core is $250/month with a 7-day free trial (scrunch.com/pricing, checked 2026-09-09).

You need enterprise security posture (SSO, SOC 2 Type II) with a mid-market entry price.

Pick AirPulse when…

You'd rather fix the underlying site (SSR, schema, sitemaps) so every channel benefits.

You need content created and shipped with you: Scrunch's Core tier lists basic content generation and one page optimization a month, and no done-with-you service.

You want outcomes verified by live re-audits and published with methodology.

Feature by feature

	Scrunch AI	AirPulse
Engines monitored	Core: 4 (ChatGPT, Perplexity, Google AI Overviews, Copilot). Enterprise: 9, adding Claude, Gemini, Meta AI, Google AI Mode, Grok Checked 2026-09-09 against scrunch.com	ChatGPT and Perplexity on Starter; adds Google AI on Growth and Pro; adds Gemini on Enterprise (2 to 4 engines by plan)
Monitoring depth	Citations, sentiment, 5 competitors and 125 prompts on Core; 5 site audits a month on Core, full site audits on Enterprise Checked 2026-09-09 against scrunch.com	Daily prompt runs: citation sightings, source mix, sentiment, category rank
Crawler / agent analytics	Yes: AI agent/bot traffic on Core; AXP agent-delivery middleware on Enterprise Checked 2026-09-09 against scrunch.com	Agent Pulse: crawler & agent log analytics, tied to remediation
Content execution	Content generation listed as Basic on Core and Advanced on Enterprise; 1 page optimization a month on Core Checked 2026-09-09 against scrunch.com	Content Pulse: schema-aware authoring
Done-with-you remediation	No done-for-you services; setup-heavy Reviewed June 2026	Yes: done with you, verified by live re-audits on production
GSC / analytics integration	Looker Studio, Query API and MCP access are Enterprise-only; no GSC or revenue attribution listed Checked 2026-09-09 against scrunch.com	GSC integration; control-brand analysis on your own analytics
Evidence standard	500+ customers (Lenovo, Skims, Crunchbase, Penn State) Reviewed June 2026	Published methodology: control groups, consistent windows, live-verified audits
Pricing transparency	Published: Core $250/mo (125 prompts, 5 seats, 1 brand); Enterprise custom; 7-day free trial on Core Checked 2026-09-09 against scrunch.com	Published: Starter $89/mo, Growth $179/mo, Pro $399/mo, Enterprise by demo; 14-day free trial, no card
Best fit	Mid-market to enterprise Reviewed June 2026	Mid-market B2B that wants fixes shipped

Where the two differ

Middleware versus fixing the source

Scrunch's AXP serves AI-optimized content to crawlers and agents without touching your CMS. AirPulse fixes the site itself. When BytePe's product pages were invisible to AI crawlers, SSR and Product JSON-LD went live on production.

Content execution

Scrunch's Core tier lists basic content generation and one page optimization a month (scrunch.com/pricing, checked 2026-09-09); neither tier lists a done-with-you service. AirPulse drafts schema-aware content, ships fixes with your team and confirms the change with a live re-audit.

Where Scrunch is ahead

Scrunch's Enterprise tier lists 9 engines against our 2 to 4 by plan, and its Core tier includes 125 prompts against 25 on our Starter. Both publish prices and run a trial: 7 days on Scrunch Core, 14 days on every AirPulse plan.

Results, with dates

Newton School: Google AI mention rate 51.4% to 93.3% (Baseline window May 20 to 25, 2026; end window Jun 8 to 10, 2026; Google AI).

Newton School: Blended visibility across four engines 55.8% to 74.2% (May 20 to Jun 10, 2026; Four engines (blended)).

BytePe, PropChk and Airmeet results are on the case studies page with their windows and cohorts.

Questions

What is Scrunch AI's AXP?

AXP is Scrunch's agent-experience middleware: it serves AI-optimized versions of your content to crawlers and agents, with agent/bot traffic monitoring. As of June 2026 it was the only mid-tier product with agent-delivery infrastructure.

How much does Scrunch cost?

Does Scrunch create or fix content?

Is a delivery layer or a site fix better for AI visibility?

All comparisons

See AirPulse on your own prompts.

A walkthrough on your own brand's prompts.

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