Frequently Asked Questions
Everything you need to know about AI Visibility and how AirPulse helps B2B brands influence how AI engines recommend them.
Understanding AI Visibility
What is AI Visibility?
AI Visibility is the practice of influencing how AI engines - ChatGPT, Claude, Perplexity, Gemini, and others - represent and recommend your brand. Unlike traditional SEO which focuses on search engine rankings, AI Visibility ensures your brand is accurately positioned and recommended when buyers ask AI for solutions in your category.
Why should I care about AI-generated responses?
A growing share of B2B buyers now conduct initial research through AI assistants before engaging with sales teams. These AI tools are becoming the new first touchpoint in the buyer journey. If you're not visible or accurately represented in AI responses, you're missing a critical discovery channel.
How is this different from traditional SEO?
Traditional SEO optimises for search engine algorithms and keyword rankings. AI Visibility optimises for language models that generate conversational responses. AI assistants don't just return links - they synthesise information and make recommendations. AI Visibility ensures you're not just findable, but favourably positioned in these AI-generated recommendations and comparisons.
What AI platforms does AirPulse cover?
AirPulse tracks your brand's presence across all major AI platforms including ChatGPT, Perplexity, Claude, Gemini, and Copilot. We continuously expand coverage as new platforms emerge.
The AirPulse Platform
What does AirPulse actually do?
AirPulse is built on three layers: Analytics (measure your AI share of voice, visibility score, and prompt intelligence), Workflows (optimise content, target audiences, and close visibility gaps), and Foundation (control your brand narrative through Brand Hub, your authoritative source of truth for AI-facing positioning).
What is Brand Hub?
Brand Hub is your company's authoritative positioning record - the source of truth for how your brand should be represented. It stores verified product facts, differentiators, and messaging guardrails so every AI-facing asset stays accurate and on-brand.
How does content optimisation work?
AirPulse scores every page on your site for AI discoverability - looking at content structure, entity coverage, question-answer patterns, and authority signals. It then provides specific, actionable recommendations to improve each page's chances of being cited by AI engines.
What makes AirPulse different from other tools?
AirPulse is the only platform purpose-built for B2B AI Visibility. We combine analytics (what AI says about you), workflows (how to improve it), and foundation (how to control the narrative) - all in one platform designed for mid-market growth teams.
Getting Started
How difficult is it to get started with AirPulse?
Most teams are up and running within 30 minutes. You connect your domain, and AirPulse begins tracking your AI visibility immediately. Deeper features like content optimisation and audience profiles can be configured over time.
How quickly can we expect to see results?
Most customers see initial improvements in AI visibility within 30–45 days. Meaningful shifts in share of voice typically emerge within 90 days, depending on your starting position and how aggressively you act on recommendations.
Do you integrate with our existing tools?
AirPulse integrates with major CMS platforms, analytics tools (GA4, Adobe Analytics), and marketing automation platforms. We also provide APIs for custom integrations.
Pricing & Support
What pricing options do you offer?
We offer four plans - Starter, Growth, Scale, and Enterprise - designed for teams at different stages. Pricing is based on domains tracked, competitor coverage, and feature depth. Visit our pricing page or contact sales for details.
Is there a free trial?
Yes. All plans include a 14-day free trial with full access. No credit card required.
What kind of support do you provide?
All plans include email support. Growth plans and above include priority support, and enterprise customers get a dedicated success manager with quarterly strategy reviews.
What security standards do you meet?
AirPulse is SOC 2 Type II compliant with enterprise-grade security, encryption at rest and in transit, and SSO integration for enterprise customers.
Ready to influence how AI engines recommend your brand?
Book a demo and see your AI visibility score, competitive positioning, and top opportunities.
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