Prompt visibility

Your buyers ask questions. Do you show up in the answers?

Track whether your brand appears, ranks and gets cited for the prompts your buyers actually type, across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot, and watch each one move over time.

The problem

The same question, six different answers

Ask two engines the same question about your category and you get two different shortlists. Ask again next month and both have changed. Checking by hand does not scale past a dozen prompts, and it tells you nothing about movement, which is the only thing that tells you whether your work is landing.

The harder problem comes after you find a gap. Knowing that ChatGPT does not mention you for "best tool for X" is not actionable on its own. You need to know whether the fix is a page that does not exist, a page that exists but is never cited, or an entity the engine does not connect to you.

What it does

Inside the feature

Prompts you choose, grouped how you work, measured on every engine, tracked over time.

Prompt setsGroup the prompts you care about by category, product line, market, funnel stage, campaign or topic, so the report matches how your team is actually organised.
Engine-by-engine rankPer prompt, see where you stand on ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot separately. A prompt you win on Perplexity and lose on ChatGPT is a different problem from one you lose everywhere.
Share of answerHow often your brand appears inside the generated response for a prompt set, rather than which page ranks in a list of links.
Citation detectionWhich pages, domains and sources the engine reached for when it answered. Frequently these are not yours, which is the point.
Visibility historyRank, mentions, citations and answer inclusion plotted over time, so a change can be attributed to something you did rather than to noise.
Recommended actionsEach gap resolves to a specific move: refresh a page, strengthen a source, close an entity gap, or write something that does not exist yet.
What you get

The output, not the dashboard.

✓A per-prompt, per-engine view of where you win, where you lose, and where you are simply absent.
✓Movement over time, so you can tell a real gain from a re-roll of the model.
✓A prompt-level action list, rather than a score with no instructions attached.
✓A report you can put in front of a stakeholder without translating it first.
What it will not do

Answer engines are non-deterministic. Ask the same prompt twice and the wording, and sometimes the shortlist, will differ. That is why the product reports trends across repeated runs rather than a single snapshot, and why a one-week movement on a single prompt is not evidence of anything. Read the trend line, not the last data point.

FAQ

Prompt Visibility, in questions

It measures whether your brand appears, ranks and gets cited when an answer engine responds to a prompt your buyers ask. It tracks presence inside the generated answer, not a blue-link position. The two can move in opposite directions, which is exactly why the distinction matters.

Start with the prompts that decide a purchase: category prompts ("best tool for X"), comparison prompts, alternative prompts, integration prompts and problem-aware prompts. These carry more weight than high-volume informational questions, because a buyer asking them is already shortlisting.

Prompt Analysis is the discovery step. It finds and clusters the prompts worth caring about. Prompt Visibility is the monitoring step, tracking a chosen set over time. You run analysis once a quarter and read visibility every week.

Each engine has a different index, a different retrieval strategy and a different set of sources it trusts. Perplexity leans hard on citable web sources, ChatGPT blends retrieval with what it learned in training. A brand that is well-sourced on the open web often shows up on one long before the other.

Each weak prompt resolves to one of four fixes: refresh an existing page, strengthen the sources that cite you, close an entity gap so the engine connects a concept to your brand, or create content that does not exist. The recommendation names which of the four, and why.

Prompts are re-run on a schedule so that movement is comparable across periods rather than sampled ad hoc. Consistent measurement windows are what make the trend line meaningful, and it is the reason a single run is never treated as a result.

Related

Features that work with this one

Analytics

Prompt Analysis

Discover and cluster the prompts buyers ask, then turn them into briefs.

Analytics

Citation Visibility

Which of your URLs get cited as sources, and where they sit in the list.

Analytics

Competitor Visibility

Share of answer against your competitors, and the sources behind their lead.

See the visibility pillar →

See your prompts answered live.

The free audit runs your buyers' real questions against four engines and shows who gets named instead of you.