Track every buyer question you can win.

It measures whether your brand appears, ranks and gets cited when an answer engine responds to a prompt your buyers ask. It tracks presence inside the generated answer rather than a blue-link position; the two can move in opposite directions.

Start with the prompts that decide a purchase: category prompts ("best tool for X"), comparison, alternative, integration and problem-aware prompts. A buyer asking them is already shortlisting.

Prompt Analysis finds and clusters the prompts worth tracking. Prompt Visibility tracks a chosen set over time. Run analysis once a quarter and read visibility every week.

Each engine has a different index, retrieval strategy and set of trusted sources. Perplexity leans on citable web sources; ChatGPT blends retrieval with training data. A brand that is well-sourced on the open web often shows up on one first.

One of four fixes: refresh an existing page, strengthen the sources that cite you, close an entity gap so the engine connects a concept to your brand, or create content that does not exist. The recommendation names which, and why.

Prompts are re-run on a schedule so movement is comparable across periods. A single run is never treated as a result.