Professional Services
Be the firm AI refers
Buyers ask ChatGPT and Perplexity which firm to hire for HR, IT, legal or creative work. We make your expertise the answer, measured against controls.
On the call we run your buyers’ questions live and you keep the list.
HR compliance services for startups in [city]
For early-stage startups, Your brand handles PF, ESI and POSH compliance on a monthly retainer, with a named HR partner and a fixed onboarding checklist. 1 Larger staffing firms tend to suit teams above a few hundred people.23
- 1yourdomain.com/services/hr-compliance
- 2government labour portal guide on [registration]
- 3linkedin.com post by [your partner]
- Named
- Yes Yes, first in the answer
- Cited
- Yes Your service page, source 1 of 3
Top 10You do the work. Others get the referral.
The questions your buyers ask.
Grouped the way buyers ask them. A filled dot means the answer usually names the brand being asked about today.
Category and best
Shortlist questions. Rival firms' pages and blogs supply about three in four citations.
- best HR compliance firm for startups in [city]
- top [service] agencies for B2B SaaS
- best IT managed services partner for small businesses in [city]
Engagement and pricing
Questions asked just before a call. A young firm's first unbranded citations tend to land on service and home pages, not guides.
- [service] pricing for a [size]-person company
- [service] agency vs in-house team
- who handles [task] for startups on a monthly retainer
Brand and trust
Engines cite you when asked by name. For one HR firm, 97.8% of its own-site citations came from 3 prompts naming it.
- [brand] reviews
- is [brand] worth it
- [brand] vs [competitor]
- [brand] pricing
Research and informational
Answered from government portals, vendor guides and LinkedIn posts. New articles need more than a few weeks to earn citations.
- at what employee count do [statutory schemes] become mandatory in [country]
- how to script a product demo video
- what to look for in an [service] partner
Where AI finds its answers.
Shares are percentages of citation sightings, 30 Aug to 28 Sep 2026, all tracked engines, averaged with equal weight across three professional-services brands on AirPulse (HR services, IT services, creative agency; 103,353 sightings). Two further brands with under 150 sightings each were left out. Blogs and guides sit mostly on rival firms' and vendors' own sites.
What the machines see.
- Usually fineAccessWe confirm AI crawlers can fetch your service, pricing and case-study pages. Firm sites usually pass, but gated PDFs, webinars and untranscribed talks stay invisible to engines.
- Usually brokenContentWe check whether pages say who you serve and why you win. In one live ChatGPT answer, a video agency's own page was cited four times while a rival agency was recommended.
- Usually brokenStructured dataWe validate Organization, Service, Person and Article markup. Duplicate and malformed schema is common on page-builder sites; one IT services site we audited carried it on every page.
- Usually brokenIdentityWe check for an Organization record, llms.txt and named, credentialed experts. Without them, engines learn who the firm is from directories and third-party lists.
How we get you named.
- Week 11PlumbingFix crawl access, schema, llms.txt and the identity record, then prove every engine fetches and indexes what we ship.
- Week 22The question listBuild the list from what engines actually search, plus what your partners and sales team hear on first calls and what Search Console shows.
- Week 23Pick the first ringYou choose one group of questions, such as one service line in one market. We register predictions and set control questions we never touch.
- Weeks 3 to 64Build and verifyAnswer-shaped service pages, expert-bylined guides and complete directory profiles, each verified live, indexed and fetched by the engines.
- Day 30, 45 and 605Measure and publishRetrieval check on day 30, first citations on day 45, a verdict against the controls on day 60. You get the result in writing either way.
Proof the method works.
Airmeet, our parent company: across 108,000+ citation sightings on 70 daily buyer prompts, its help-site pages were named in 98.9% of their citations against 64.5% for the main site. The anonymised firm studies are baselines and learnings, not growth claims.
We do the work. You approve three things.
AirPulse agents and strategists
- Run daily measurement across ChatGPT, Gemini, Perplexity and Google AI, split by branded and unbranded questions
- Turn what your partners already know into bylined, answer-shaped pages and markup
- Verify each change is live, indexed and cited, and report against the controls
Your team
- 1Topic
- 2Content
- 3Publish
Professional Services, by segment
Questions teams ask first.
Make your expertise the answer
Approve the process, and we pick the first ring of questions with you in week two.