SaaS & Software
AI engines are becoming the default for software research. Buyers ask: "What's the best CRM for small teams?" or "Compare Notion alternatives." If you're not in those answers, you're not in the consideration set.
The playbook →Solutions
Built for B2B growth teams.
AirPulse helps marketing, content, and growth teams across the mid-market win in the AI discovery era. Pick your role for the specific play.
For Marketing Leaders
Finally measure your AI channel
AI visibility is a channel, and channels get measured. AirPulse gives you the numbers to treat it like one.
✓Report on AI share of voice alongside your other channel metrics
✓Set competitive benchmarks and track progress over time
✓Prove ROI on AI visibility initiatives to leadership
✓Allocate resources based on actual opportunity data
Key use case: competitive intelligence
Know the moment a competitor gains or loses AI visibility. Track their mention rate, sentiment, and positioning, and respond strategically.
For Content Teams
Create content AI actually recommends
Stop guessing what to write. AirPulse tells you exactly which content will increase your AI visibility, with full briefs to guide production.
✓Prioritise your content calendar by AI impact potential
✓Optimise existing pages with specific, actionable recommendations
✓Identify content gaps your competitors have filled
✓Track which content pieces drive AI mentions
Key use case: content optimisation sprints
Run a 30-day sprint: optimise your top 10 opportunity pages, publish 5 new AI-recommended pieces, and measure the share-of-voice lift.
For Growth & Demand Gen Teams
Capture AI-influenced pipeline
Your buyers are asking AI for recommendations. AirPulse helps you show up in those conversations and capture demand you'd otherwise miss.
✓Identify high-intent prompts in your category
✓Ensure your brand appears in AI-generated vendor lists
✓Track which competitors are winning AI recommendations
✓Build a citation strategy that compounds over time
Key use case: "invisible funnel" analysis
Audit the prompts your ICP actually uses when researching solutions. See if you're recommended, and if not, why not.
For SEO & Technical Teams
Extend your SEO expertise to AI
Traditional SEO still matters. But AI visibility is the new frontier, and it requires new tools and new thinking.
✓Audit robots.txt for AI crawler accessibility
✓Implement AI-friendly content structures
✓Identify schema and markup opportunities
✓Build a citation profile that AI engines trust
Key use case: technical AI audit
Run a full technical audit of your AI readiness: crawler access, page structure, content completeness, and citation authority.
By industry
The same loop, tuned to your category
Every industry asks AI different questions. The playbooks below go deep on each.
Financial Services
Trust and credibility matter. AI engines synthesise information about financial products and providers from across the web. Your citation profile directly impacts how you're perceived.
The playbook →Professional Services
Consultancies, agencies, and B2B service providers compete on expertise and reputation. AI visibility positions you as a category leader, or hides you entirely.
The playbook →Manufacturing & Industrial
Even traditional industries see buyers starting their research with AI. Get ahead of the curve and own your category's AI presence before competitors do.
The playbook →See your team's play, live.
Book a demo and we run your category's prompts on the call: what the engines say today, and what your team would ship first.