Site index for AI agents: /llms.txt. Documentation pages under /docs are also served as markdown at the same URL plus .md (e.g. /docs/geo-audit.md) or via an Accept: text/markdown request.

Find the buyer questions you can own next.

Find prompts where you are relevant but not yet named, see why, and turn the best ones into briefs.

Open questions are your next citations

A buyer asks an engine for a shortlist and your name is not on it yet. No session records it and no report shows it, so the opening stays hidden until someone measures the answer.

The answer written above your first organic result is built from a handful of sources. You can audit them, strengthen them, or add to them.

How it works

Query groupingHigh-intent queries clustered by topic, persona, funnel stage and competitive context, then labelled by intent: recommendation, comparison, problem-solving, operations.
Gap diagnosisWhy you are not named yet: thin coverage, missing proof, unclear positioning, no comparison content, or a claim the engine has no source for. Four of those five are not writing problems.
Competitor exposureWhich sources the engine cited for the competitor, which proof points it repeated, and the content pattern that is winning the answer.
Citation gap mappingThe references, evidence and third-party signals a page would need before an engine would trust it on this topic.
ScoringEach gap scored on buyer intent, topic relevance, competitive pressure, brand fit, content effort, and the likelihood that content wins it.
Gap to briefApproved gaps become briefs with the recommended format, the answer angle, the proof required, the entities to cover and the FAQ block, ready for drafting.

What you get

A diagnosed list of openings, each with a stated cause.
The third-party sources behind today's answer, and which ones to earn.
A roadmap ranked by whether content can plausibly win the answer.
Briefs that carry their own reasoning.
What it will not do

Not every gap is a content gap. When an engine ignores you because it has no reason to trust you, a new page will not fix it, and the diagnosis names credibility rather than coverage. Most citations come from sources a brand does not control, so the recommendation is sometimes work off your own site.

Questions about Content Gaps

A prompt where your brand is relevant but absent, under-described, or less visible than a competitor inside the generated answer. It is defined at the level of the answer, not the ranked page.

Related features

Opportunities

The biggest change since yesterday, and three actions to take about it.

Generate Content

Briefs to drafts to a pre-publish score, built for answer extraction.

Prompt Analysis

Discover and cluster the prompts buyers ask, then turn them into briefs.

See the publishing pillar

Turn open questions into published answers.

The free audit shows which of your buyers' questions are open for you to win.