AirPulse vs Otterly: monitoring with a fix list, or the fixes done?
Otterly monitors AI search from $29 a month and hands your team a prioritised list of fixes. AirPulse measures the same answers and, on managed delivery, does the fixes with you and verifies them. Facts read November 3, 2026.
Pick Otterly when…
You want to watch AI answers for a small prompt set at the lowest published price: Lite is $29 a month for 15 prompts.
You have an SEO lead and a developer who will act on a weekly list of recommendations themselves.
You want unlimited seats and daily runs without a contract, and engines beyond the four base ones as paid add-ons.
Pick AirPulse when…
You need the recommendations done: pages drafted and published, technical changes specified for your engineers, each verified live.
You want a named reviewer approving every change. Regulated teams in fintech, financial services and health tech need one.
You want results read on a fixed question panel, with separate counts for named, cited, shortlisted and recommended.
Feature by feature
| Otterly | AirPulse | |
|---|---|---|
| Plans and price | Lite $29 (15 prompts), Standard $189 (100), Premium $489 (400), Enterprise custom from 1,000 prompts; annual billing 15% off; extra prompts $99 per 100 on Standard and Premium. Checked 2026-11-03 against otterly.ai | Published: Starter $89/mo, Growth $179/mo, Pro $399/mo, Enterprise by demo; 14-day free trial, no card |
| Engines monitored | ChatGPT, Google AI Overviews, Perplexity and Copilot on every plan. Google AI Mode, Gemini and Claude are paid add-ons: $9 to $149 a month each by tier, Claude $29 to $439. Checked 2026-11-03 against otterly.ai | ChatGPT and Perplexity on Starter; adds Google AI on Growth and Pro; adds Gemini on Enterprise (2 to 4 engines by plan) |
| Finding the gap | Daily prompt runs, citation tracking, sentiment, competitor comparison; a GEO audit that tests 19 AI crawlers and a content audit. Checked 2026-11-03 against otterly.ai | Daily runs of a fixed question panel per engine, the GEO audit, and a ranked queue tied to the questions each fix should move. |
| Who prepares the change | Your team. Otterly hands over a prioritised recommendation list (Lite: 3 recommendations a week). Checked 2026-11-03 against otterly.ai | AirPulse's agents and editors draft pages from your brand facts; we write the specification and the pull-request material for code changes, and your engineers ship them. |
| Approval | Your own process; Otterly changes nothing on your site. Reviewed 2026-11-03 | Required on every page and every site change, by a named reviewer, recorded against the action. |
| Publishing | None. Your team publishes in your CMS. Paid placements are offered through the partner Getfluence. Checked 2026-11-03 against otterly.ai | Hosted blog on your domain (validated); export to WordPress and every other CMS; WordPress plugin in build. |
| Verification | You re-run the URL audit yourself, within a monthly quota of 1,000 to 10,000 URLs by tier. Checked 2026-11-03 against otterly.ai | Live page re-fetched and audit checks re-run when a change is marked implemented, recorded with date and before/after. |
| Setup and cadence | Self-serve, first results in minutes; runs daily at no fixed hour and cannot be triggered manually; each prompt is tied to one country at creation. Checked 2026-11-03 against help.otterly.ai | Panel built with you in week one; daily runs in the regions you set; reruns of the audit on demand. |
| Company and proof | Austrian, founded 2024, bootstrapped; 40,000 marketing professionals using it as of August 2026; Gartner Cool Vendor 2025; G2 4.7 from 54 reviews. Checked 2026-11-03 against otterly.ai | Built inside Airmeet, Bengaluru; published windows, cohorts and caveats per case. |
Where the two differ
What you get after the report
Otterly draws the line itself. Monitoring shows where you stand and its optimization feature says what to change; your team changes it. AirPulse's managed delivery does it with you and records the verification.
Price shape
Otterly's base price is low and its engines are add-ons: all seven engines on Standard cost $387 a month and on Premium $1,159 a month at list prices. AirPulse prices engines into the plan and quotes managed delivery per engagement.
Evidence
Otterly's help centre says answers vary by session, location and account, and that its output is a neutral baseline. AirPulse publishes the stability study behind its panel method and says when a run did not happen instead of showing a zero.
The same task, worked through
One buyer-answer gap, from finding it to reporting what the engines answered afterwards, and who performs each stage on each side.
| Stage | Otterly | AirPulse |
|---|---|---|
| Find a buyer-answer gap | Your SEO lead reads the prompt dashboard and the recommendations list. | Daily panel runs and the GEO audit produce a ranked queue; AirPulse's team reviews it with you weekly. |
| Prepare the change | Your team writes the page or the fix from the recommendation text. | AirPulse's agents and editors draft; code changes are prepared for your engineers. |
| Approve | Your own editorial or compliance process. | Required: a named reviewer on your side signs off every item. |
| Publish | Your team, in your CMS. | AirPulse publishes to the hosted blog; your team publishes exports and ships code changes. |
| Verify | Your team re-runs the URL audit. | AirPulse re-fetches and re-audits the live page and records the result. |
| Report subsequent visibility | Dashboards and a Looker Studio connector (Standard and above). | Weekly review on the fixed panel, per engine, separate counts, missing runs marked. |
Which option fits your team
Checked 2026-11-03.
Otterly fits when
- Solo marketers and small teams who will do the work and want the lowest entry price.
- Agencies that want white-label Looker Studio reports and pooled prompts.
- Teams that need Copilot on the base plan.
AirPulse fits when
- Teams with no implementer, who need the pages and fixes done and verified.
- Regulated categories that need a reviewer in the loop and a record of who approved what.
- Teams that want outcomes read on a fixed panel rather than a dashboard.
Neither may be the answer when
- If you need nine engines or an enterprise suite with API and SSO, look at Profound.
Results, with dates
Newton School: Google AI mention rate 51.4% to 93.3% (Baseline window May 20 to 25, 2026; end window Jun 8 to 10, 2026; Google AI).
Airmeet: Own-site share of all AI citations 1.27% to 6.66% (May 2026 (345 of 27,097 citations) vs September 2026 (5,594 of 83,973); ChatGPT and Perplexity).
BytePe, PropChk and Airmeet results are on the case studies page with their windows and cohorts.
Sources and check date
Every Otterly fact on this page was read at source on 2026-11-03. Next review: February 2027, content lead.
- Otterly pricing, read 2026-11-03
- Otterly AI Search Optimization, read 2026-11-03
- Otterly help: monitoring interval, read 2026-11-03
- Otterly help: how data is collected, read 2026-11-03
- Otterly about, read 2026-11-03
Not verified, so not claimed
- Revenue and headcount figures from aggregators.
- How many responses are collected per prompt per run; Otterly does not publish it.
- Learning-curve and breadth criticisms, which come from competitor blogs.