Being mentioned is not being cited.

The output, not the dashboard.

It tracks whether your specific URLs are used as sources in AI answers, and where each one appears in the engine's source list. It moves the unit of measurement from the brand to the page, which is the level at which you can actually fix something.

Blogs, guides, comparison pages, research assets, documentation and the landing pages meant to support high-value queries. In practice the pages engines cite are rarely the pages marketing optimised, and finding that mismatch is most of the value.

The engine weights its sources. A first-position citation shapes how the answer is framed and how your brand is characterised. A sixth-position citation is often reduced to a link nobody clicks, appended after the answer has already been written.

Usually because the competitor's page is easier to extract a claim from: a clear definition near the top, a specific number with a source, a comparison table. Engines reward content that answers directly. They quietly skip content that requires reading three paragraphs to find the point.

First check whether the page changed or the query did. A citation lost after an edit usually means you buried the passage the engine was using. A citation lost with no edit usually means someone published something more citable, and the fix is to make yours more specific, not longer.

No, and this is the uncomfortable part. In our own citation data roughly 72% of citations come from sources the brand does not control, which is why third-party presence matters at least as much as your blog. Citation Visibility tracks your URLs. It does not pretend they are the whole picture.