Turn your best pages into cited sources.

It tracks whether your specific URLs are used as sources in AI answers, and where each one appears in the engine's source list. The unit of measurement is the page, which is the level at which you can fix something.

Blogs, guides, comparison pages, research assets, documentation and the landing pages behind high-value queries. The pages engines cite are rarely the pages marketing optimised, and finding that mismatch is most of the value.

A first-position citation shapes how the answer is framed and how your brand is characterised. A sixth-position citation is often a link appended after the answer has been written.

Usually because the competitor's page is easier to extract a claim from: a clear definition near the top, a specific number with a source, a comparison table. Engines skip content that takes three paragraphs to reach the point.

First check whether the page changed or the query did. A citation lost after an edit usually means you buried the passage the engine was using. A citation lost with no edit usually means someone published something more citable; make yours more specific, not longer.

No. In our own citation data, roughly 72% of citations come from sources the brand does not control. Citation Visibility tracks your URLs; third-party presence matters at least as much.