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Workflow → Opportunities · Analytics → Ask AirPulse

Opportunities & Ask AirPulse: the “so what” layer

Opportunities is the prioritized to-do list the analytics imply; Ask AirPulse is the shortcut past every dashboard.

Missed Opportunities lists queries where you were absent while competitors were mentioned — each row shows which engines answered, who they picked instead, and a Create Content shortcut. Below it, a daily Biggest Change narrative explains the most significant movement in plain language and names your #1 priority action.

Opportunities screen listing missed opportunity queries with competitor engine icons and a Biggest Change Today narrative
Opportunities. Each missed query shows the engines that answered and the competitors they chose.

Ask AirPulse is a chat interface over your own visibility data. Suggested starting points — Brand Performance, Competitor Analysis, Content Strategy, Quick Wins, Citation Gaps — or just type the question a CMO would ask.

Ask AirPulse chat screen with the prompt Ask anything about your brand and suggestion chips
Ask AirPulse. Natural-language analytics over the same data the dashboards render.

Terms on this screen

Missed opportunity
A tracked query where rivals appear in AI answers and you don’t, scored and queued for content.