Workflow → Content
Content: closing gaps with new pages or better ones
The Content module is where measurement becomes output — and where output gets measured back.
Four tabs: Content Generation, Content Gaps (queries where you are missing from answers), Content Hub, and Content Impact (did the piece move visibility?). Two working modes sit side by side: Create — generate an AEO brief or full draft from a prompt — and Optimize — point AI at an existing URL and improve it, scored before and after. Drafts export to Word, HTML or Markdown; a WordPress plugin publishes directly, and an agent-hosted blog on your own domain is available as a managed option.

Terms on this screen
- Content gap
- A tracked query where competitors appear in answers and you don’t — the priority queue for creation.
- Brief
- A generated outline for a gap: the questions the ideal answer must address (the fan-out set), structure, and entities to cover.
- Optimization
- An AI-assisted rewrite pass on an existing URL to make it more citable, scored before/after.
