Analytics → GEO Audit
GEO Audit: the technical fix list, scored and re-verified
The GEO Audit answers one question: is your site even legible to AI engines? It scores the answer and turns the findings into an assignable fix list.
The audit produces a 0–100 score with a grade band, built from six weighted dimensions: AI Citation (25%), Brand Authority (20%), Content Credibility (20%), AI Platform Presence (15%), Structured Data (10%) and Technical Health (10%). The weights are printed under the breakdown — the score is auditable, not a black box — and the narrative line under the score names the fastest path to the next band. Reports export as XLSX or PDF for stakeholders.

The Action Plan tab turns findings into tasks grouped by owning team, each with a priority and an effort estimate. The loop is the point: the first audit runs manually, then as you mark items Done the platform re-verifies each one — “Fix confirmed” when the re-check passes, “Issue still present” when it does not — and re-runs the audit as the list closes out.

Terms on this screen
- GEO / AEO
- Generative Engine Optimization / Answer Engine Optimization — earning presence in AI-generated answers, the way SEO earns presence in search results.
- Structured data
- Schema.org markup (JSON-LD) that lets machines parse what a page is — a repeat offender in audit findings.
- AI Platform Presence
- Whether your brand exists as an entity on the surfaces engines learn from — knowledge panels, directories, review platforms, social graphs.
