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AirPulse vs Semrush AI Toolkit: a suite add-on, or a dedicated program?

Q: Does the Semrush AI Toolkit cover Claude?

In our June 2026 review Claude was listed on the Enterprise product only, and the current pricing page does not list engines per plan. AirPulse does not monitor Claude on any plan: ChatGPT and Perplexity on Starter, Google AI from Growth, Gemini on Enterprise.

Q: Is the Toolkit enough to improve AI visibility, or just measure it?

It measures and recommends; it does not execute. No crawler or agent analytics is listed on the self-serve plans, and there is no done-with-you implementation.

Q: We already pay for Semrush. Why add AirPulse?

Keep Semrush for SEO. AirPulse adds crawler/agent log analytics, schema-aware content execution, done-with-you remediation and live-audit verification. BytePe's GEO readiness score went from 15 to 71 in under four weeks on that work; the dated fixes are on our case studies page.

If you already use Semrush, the AI Toolkit is the cheapest way to start watching AI answers.

Book a demo See plans & pricing

Pick the Semrush AI Toolkit when…

You're already a Semrush shop and want one vendor for SEO + AI visibility.

You want AI tracking bundled with SEO tooling: the Starter plan is $199/month monthly ($165.17/month billed annually) with 50 prompts tracked daily on 1 domain (semrush.com/pricing, checked 2026-09-09).

You value the 261M+ prompt database behind its research and tracking.

Pick AirPulse when…

You manage several brands or seats: AI brand performance is limited to 1 domain on Starter and additional users start at $45/month each.

You need crawler/agent analytics and shipped remediation, neither of which the Toolkit offers.

You want a vendor whose only product is AI visibility: Adobe announced an agreement to acquire Semrush in November 2025, and the AI tooling sits inside a broader suite.

Feature by feature

	Semrush AI Toolkit	AirPulse
Engines monitored	ChatGPT, Perplexity, Gemini, AI Mode, Copilot; Claude on Enterprise (June 2026 review; the current pricing page does not list engines per plan) Checked June 2026 against semrush.com	ChatGPT and Perplexity on Starter; adds Google AI on Growth and Pro; adds Gemini on Enterprise (2 to 4 engines by plan)
Monitoring depth	50 prompts tracked daily on Starter, 100 on Pro+, 200 on Advanced; 300 AI visibility reports a day; AI-ready Site Audit; sentiment and custom prompts Checked 2026-09-09 against semrush.com	Daily prompt runs: citation sightings, source mix, sentiment, category rank
Crawler / agent analytics	Not listed on any self-serve plan Checked 2026-09-09 against semrush.com	Agent Pulse: crawler & agent log analytics, tied to remediation
Content execution	Content recommendations (reviewers call them generic) Reviewed June 2026	Content Pulse: schema-aware authoring
Done-with-you remediation	No: recommendations only Reviewed June 2026	Yes: done with you, verified by live re-audits on production
GSC / analytics integration	GA and GSC integrations via the Base Report add-on ($10/mo); forecasting and ROI attribution listed on Enterprise only Checked 2026-09-09 against semrush.com	GSC integration; control-brand analysis on your own analytics
Evidence standard	Enterprise logos (Danone, TikTok, Samsung, Salesforce); methodology opacity is a noted gap Reviewed June 2026	Published methodology: control groups, consistent windows, live-verified audits
Pricing transparency	Published: SEO $139/mo, Starter (SEO + AI Search) $199/mo, Pro+ $299/mo, Advanced $549/mo, annual billing 17% less; extra users from $45/mo; Enterprise custom. The standalone $99/mo AI Toolkit no longer appears on the pricing page Checked 2026-09-09 against semrush.com	Published: Starter $89/mo, Growth $179/mo, Pro $399/mo, Enterprise by demo; 14-day free trial, no card
Best fit	Existing Semrush customers Reviewed June 2026	Mid-market B2B that wants fixes shipped

Where the two differ

What the self-serve plans leave out

No crawler-log or agent analytics is listed on the self-serve plans, ROI attribution sits on Enterprise only, and content recommendations were described as generic in the June 2026 review. Methodology opacity was a noted gap in the same review.

Pricing

As of 2026-09-09 the standalone $99/month AI Toolkit no longer appears on semrush.com/pricing. AI visibility is bundled into Starter at $199/month (50 prompts, 1 domain), Pro+ at $299 (100 prompts) and Advanced at $549 (200 prompts), with extra users from $45/month. AirPulse Starter is $89/month for 1 brand and 25 prompts, with a 14-day free trial and no card.

The Adobe acquisition

Adobe announced an agreement to acquire Semrush in November 2025. We have not re-checked the deal's status for this page. If it has closed, the AI Toolkit sits on a consolidation path with Adobe's LLM Optimizer.

Results, with dates

Newton School: Google AI mention rate 51.4% to 93.3% (Baseline window May 20 to 25, 2026; end window Jun 8 to 10, 2026; Google AI).

Newton School: Blended visibility across four engines 55.8% to 74.2% (May 20 to Jun 10, 2026; Four engines (blended)).

BytePe, PropChk and Airmeet results are on the case studies page with their windows and cohorts.

Questions

What does the Semrush AI Toolkit cost?

On 2026-09-09 semrush.com/pricing listed AI Search tracking bundled into SEO plans: Starter $199/month (50 prompts daily, 1 domain), Pro+ $299/month (100 prompts), Advanced $549/month (200 prompts), 17% less on annual billing; extra users from $45/month; Enterprise custom. The $99/month standalone Toolkit was not on the page.

Does the Semrush AI Toolkit cover Claude?

Is the Toolkit enough to improve AI visibility, or just measure it?

We already pay for Semrush. Why add AirPulse?

All comparisons

See AirPulse on your own prompts.

A walkthrough on your own brand's prompts.

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