HR Tech
How HR software companies get cited and recommended by ChatGPT, Gemini, and Perplexity.
AI VISIBILITY · B2B SAAS
AI Visibility for B2B SaaS: be on the shortlist before the first sales call
Buyers ask ChatGPT for the shortlist before they ever reach G2 or your website. Citation share is the new category rank.
The shift
The analyst-style prompt (“best webinar platform for a distributed company,” “alternatives to the incumbent for mid-market”) is where shortlists form now. Engines compose the answer from comparison posts, docs and review sites, and the brands cited in that answer are the consideration set. If you're not in it, your SDRs are working a list you already lost.
The good news: this is winnable terrain, because it's measurable. Citation share behaves like a market-share number. You can benchmark it, attack it competitor by competitor, and watch a specific fix move a specific engine.
What you see
The dashboard, in your category's terms
What we fix
Shipped with your team, verified live
First-party context that engines trust: docs-style pages, comparison pages that answer the prompt directly, schema, llms.txt. For Airmeet, the discovery that help.airmeet.com gets the brand named in 98.9% of its citations versus 64.5% for the main site became a content program, not a slide in a deck, and we verified the engines responded.
Then we close the loop the way a RevOps team would: every shipped page is tied to the prompts it should move, and the next weekly run tells you whether it did. Not a vanity dashboard, a queue of fixes, each with a before and an after.
#4 → #3PASSED YOUTUBE
+35%CITATION SHARE, 3 WEEKS
62%POSITIVE SENTIMENT, FROM ~35%
108,000+CITATION SIGHTINGS
How we measure
✓Consistent measurement windows, normalized per monitored day, never cherry-picked dates.
✓Control brands and placebo checks separate campaign effect from the rising AI-search tide.
✓Every fix is verified live on production by independent audit before we count it.
The proof behind this page
Airmeet moved from #4 to #3 in webinar citation share, passing YouTube, with share up 35% in three weeks (2.26% → 3.06%) and positive sentiment climbing from about 35% to 62%, with zero negative mentions since mid-May. Measured across 108,000+ citation sightings on 70 daily prompts.
Go deeper
B2B SaaS, by vertical
The same playbook, written for the specific buyer: their prompts, their engines, their proof.
See it on your own prompts.
Book a demo and we run your category's questions live: what the engines say about you today, and what we'd fix first.