Google's Publisher Terms, Meta AI Search and Why Listicles Backfire

0:01Hello everyone. Welcome to our episode five of marketing to agents. We had a lot of good news coming out from the market this week and we would love to bring that news over to you and just have a discussion around that. So again with me I have my co-host Lalit who's an industry analyst and good has a great vision on what things are going on and how things are panning out in future. Hey Lalit, welcome to the podcast. Hey, glad to be here as always.

0:32Fantastic. All right, L. So, we have a lot of lot of interesting news to cover today. so, let me first start things off with what's happening with Google and the publishers. So I think we've covered this a few times in our in our discussion where we've discussed how there is UK which is you know giving publishers a way to get out of all the AI searches and then we're also hearing there are different ways in which publishers are signing up and making agreements with for example chart GPD to have exclusive rights to their content. This is something coming out of Google now where apparently the Google AI overview which we see in the Google search that placement is going of course against publishers and maybe not everyone knows about this but Google does have a program for publishers where if Google is using publishers content and showing that as news Google pays them something every month. Now this time Google is trying to you know hand twist them arm twist them into coming on those AI overviews otherwise it will not make them part of any of its paid programs and use their content for training. So let what's your view on where is this going? Where is this LLM

1:49Versus publishers story going on? Like everything we hear sometimes they're collaborating now we are hearing that they are now you know trying to gain access to their exclusive content. Where do you see this going?

2:04Yeah. So this is so what we're discussing is a is an is being reported by the information and they have their own sources. So nothing is confirmed here. But it is about Google sort of allegedly launching a new AI news product. So Google News is definitely like one of the very popular destinations for discovering new news and we always wanted it to be like you know should have a significant AI flavor where we don't we don't have to sort of skim through lot of links but maybe news should be composed for the user right so I think it's about time that that product is on the horizon and the the context is now that what is going to be the new relationship between the publishers and Google with this new new news AI product and what is being reported here is that the publishers are expected to give broader content rights to Google that enables Google to train their AI on the publishers content right and they are making it as like a mandatory thing for publishers to get even you know or or for publishers to participate in this new AI news product they have to like it is all bundled together that

3:23They they have to bundle the content rights for Google AI to train on their content also and there are also alleged rumors that they this is like an exclusive partnership etc right so Google is basically trying to sort of leverage their high surface area you know they they have this distribution right they have one of the largest consumer distribution they they're now allegedly using that to basically strengthen their position in the in the AI pre-training as well as the overall model space right we expect them to launch new consumer AI products but arm twisting publishers in giving them exclusive rights or rights to train content these are two separate things right if you look at it from a consumer point of view we deserve to know the news right and we have trusted you know sources or rather we trust some media brands for their unbiased reporting or whatever is our bias, right? We have our own preferences and Google has always maintained the position of a neutral intermediary, right? And today if they are sort of deviating from that position and trying to you know in in their intent to strengthen their AI position if they are trying to sort of deviate from their

4:43Promise to the consumers as a neutral party that is going to be a little sour from a consumer taste point of view right and I think what what it means for publishers is is to basically start investing investing in their own AI products that is very important. We all know why Google is doing this because you know new information is what is is is always highly valuable compared to let's say old information right because there's something called as a time value of information right and or half halflife of the information something like that right so so what is the time that it takes for the information to become let's say not so critical so that is is is like you So in some somewhere on the internet I read that it is it's just two days in two days the information becomes half as relevant because the the domains are evolving quite fast right so the new the latest information is is of very high importance and people are people like Google are trying to use all their muscle all their industry weight to get access to it in the best possible way. So I think u this should ideally give way for a more open industry standard

6:03Where independent journalist there is a anyway a large volume of independent journalism that is happening on platforms like

6:13There's this newsletter platform there's YouTube as well as there are a bunch of newsletter platforms where like beehive etc right where independent journalists are having their own subscriber base and so I think it will it will fuel that you know let's say direction it'll act as a tailwind in that direction and I would also argue that you know much of it should in in the coming 5 years we should see a blockchain based solution for news especially right where individual sources have their own reputation on the blockchain there are independent verifiers who can verify the facts on blockchain and everything is is actually open for interpretive for for people to build applications on right so imagine there Let's say independent verifiers who look at something is published and every time the a claim has been invalidated by the verifiers, it is not stored in the blockchain. It is not lost in the ether. This is what exactly happens today, right? So how many times a source has been invalidated or you know verified as false claims, right? That should contribute to the reputation a real time living reputation of any publisher, right? That is what matters and that once it is there right publishers can then actually have a open market

7:30Where high value reputation high high reputation publishers over the blockchain can give access at a premium right to AI crawlers or anybody who wants to use their content. So I think all of this is just going to act as tailwind in that direction. let's see these are my thoughts go ahead.

7:48Yeah. Yeah. In my view, I think everything hinges on solving for monetization or where does the money flow. So I think why this news itself is even controversial is because just because I think Google already has a program which is I think Google showcase payments which is where Google pays these publishers today also if it is using their content in search or displaying their content. I think publishers or all of these media publishers, journalists would not have a problem if their data is used for search and then eventually offered some training and then eventually shown to the end user as long as they get compensated for it because eventually see Google's AI news product would make sense like unless it is like really having journalists on ground or or crowdsourcing the news somehow if it is still relying on you people who are on ground or actually publishing their own content. I think then that compensation has to be clearly identified. Some layer of monetization has to be built in. I think once that is there, I think then it does make sense that everyone is getting compensated for the product. Eventually, if the product is completely cutting off of any layer publishers and it's just building you know for in whichever way Google is thinking of

9:05Building it, then yes to an extent then it does create that conflict eventually. But I think finally it's about how these publishers get composed or how eventually Google's product make that money and then pass it down to the publishers. I think that's where finally maybe it'll just boil down to. But great point that you know this would it's still an open field and and where do these highly curated, highly you know original content publishers where do they go ahead and publish their content? Do they build their audience directly or do they even rely anymore on searches like Google's to be able to you know get their audience built? So that's a big question which will remain open till you know till this till you see where each of those the whole industry lies on this whole AI debate. Yeah. Fantastic. like moving forward while we're on the term while we're on the topic of search something interesting happened at meta and we've and meta has been in news for a lot of reasons but we'll pick up the one which is related to the search so what we've just learned is that meta AI mode is also launching on Facebook search so interestingly exactly or we're visualizing exactly the way Google

10:24Search works today where if someone wants to search on Google they go and Google gives an AI overview, Facebook search might also do something similar. Now the interesting part is Facebook's already has a lot of a different kind of data. It's not high intent search but it has a lot of groups or a lot of local events, listings, reels which get published every day on Facebook. And of course Facebook is used by still by at least 3 billion people. So it's interesting to see Facebook taking that route to be able to capture audience and see if they're able to bring something unique to it. But yeah, that was something interesting around search. what do you think about it? Yeah. So I think there are there are still a lot of active communities on Facebook. U the younger generation might have moved away like the Gen Z and the even younger generation. But I think there are very a lot of B2B brands do still maintain a very active Facebook community right and I was actually part of a lot of communities where a lot of valuable information was stored because it still is a a very you know it's it's a dominant surface area for consumers right so I think this was this

11:43Was this is a great move from meta to sort of make all the like discussions that a user is you know like all all the communities or groups that the fuser is part of and where discussions are happening. and if you just look at this if this thing comes to WhatsApp right WhatsApp has a much more daily active user base right and we are all whether willingly or unwittingly are part of so many groups right and lot of valuable information gets shared exchanged in those WhatsApp groups particularly right now today the search is very broken right if I'm part of a group in a way permissions to permission to access that information is there right so I should be able to get a valuable un result for my search. and I'm more excited about this coming to WhatsApp than Facebook because it sort of relates to me and the kind of let's say people that I deal with. So today if you search on WhatsApp it is basically going to give you a text match and it's going to list you list of conversations where let's say something matched which is which is hardly useful right especially if you're searching for an answer right and if tomorrow there's a AI mode where you know it is

13:01Quietly indexing what has been discussed and it surfaces a really good answer imagine if someone is searching for that I'm looking for a video editor editor across you know I'm part of like 20 entrepreneur groups and if I search let's say you know looking for a video editor or video editing agency right and if it can compose an answer which says agency X has been recommended in three groups by those so and so people right this adds like tremendous weight right for me to prefer that so I would say this is a is a really interesting dimension which meta has access to and glad badly they're working on it.

13:44Absolutely. Absolutely right. And then to think about it from a brand's perspective, I think for a lot of brands like you said, right? They're still active on Facebook, but it's more to build an audience. And therefore, I think now given that for newer players, sometimes getting into organic rankings is very hard just because a domain authority of a older brand is extremely well established rather than a newer brand. Facebook could give that opportunity because being active on Facebook pushing a lot of content and this would include like you said it would be all Facebook properties so it could be Instagram as well lot of new brands lot of D2C brands pushing a lot of content on Instagram on Facebook so I think if Facebook starts using all of that content and is able to get you right answers from search I think that could become a very dominant pair and because domain authority may not have such a huge significance there I think they would still look at follower counts or interaction on engagement on the post as account but another so that could be a great dimension and then what I've noticed in my experience of using Facebook of late is also the whole Facebook marketplace and groups lot of that is very local so I think this could also power a local enable a lot of AI local searches as well and could help in

15:04Bringing and surfacing new content new brands out of that so as a brand I think Facebook has just brought itself back into relevance for from a marketing point of view not just Instagram but core Facebook algo as well. So, yep. Absolutely. And they have around WhatsApp.

15:20Yeah, they they might have to sort of navigate the their imp at least the impression of end to end encryption especially in messaging apps at least large population still believes that it is end to end encrypted. So, how do they index it? How let's say this AI mode comes to WhatsApp. It will it so it would be interesting to watch.

15:41Mhm. Yeah. And I now and again just tying it back to where we started at the Google. So I clearly remember that Meta also tried a news product, news aggregator product in different countries in different locations just using that and it could not get that launch in Canada because it was not the the somehow the the discussion fell apart because the Canadian government or the media groups felt that the composition wasn't right to be able to give their access their content for the meta AI meta news product doesn't work in countries like Canada. So it again just could be great settings for how it plays out when it goes to AI searches and AI overviews. So yeah, just going back to that discussion. Okay, perfect. moving on now, changing gears, let's come back to a topic which is very which we are quite familiar with AI visibility, search and visibility. So this week there was an interesting report published which showed that u across so this report analyzed a number of prompts and what they realized is across top 100 prompts ran

17:00Across all the four major platforms AI search platforms only 36 brands showed up consistently. Okay, so just to repeat that only 36 brands were shown up or cited or were mentioned by AI searches across 100 top prompts across different categories too. So what this tells is number one it's an extremely extremely narrow funnel right now. So it's only very few brands which are getting all the visibility from most of these AI platforms and interestingly so that does showcase that there's a problem with there's some problem with the AI visibility which brands are trying to build for themselves either they don't have proper tools ready either they don't have their SEO and AEO programs fixed up or there are some brands which are not even making that right effort so that seems like a massive problem brewing up in the in the industry. What do you think about it?

18:05Yeah, I think it is pointing to the the fragmented or fractured nature of the AI search. internet has a lot of information sources and different AI engines have different preferences attached to it. For example, YouTube is a property of Google. So all Google products might give disproportionate you know or maybe it has access to YouTube more than anybody else and then you know it gives preference to it. So Google mentions or maybe YouTube mentions maybe result into visibility on Google Google AI products and then there are other brands which are slightly more neutral like perplexity right and then cloud right they have they have different search back ends as we've earlier discussed that you know u the the pre2022 era of search which was highly concentrated on Google like 80 to 85% of searches used to happen on Google. Now that's not going to be the case moving forward, right? So what this has an implication for the brands who want to optimize their AI visibility is that they have to they they don't have to they have to make sure that no no engine is left behind right in terms of optimization

19:24Because their target audience unless they have a very good grip on like what is the search behavior of their target audience they cannot ignore any surface area. So monitoring tools optimization across engines becomes all the more important.

19:41Agree with you L. Yeah, I think monitoring starts off the is again the starting point. So to be able to understand what prompts are relevant as a brand, as a publisher, it's important for us to understand which prompts are really important for us and then are we ranking in those or not and if not then there are corrective actions. It could be onsite that things you have to fix or it could be offsite where if there are things that you know you need more backlinks or you need to do more things around getting mentions. So yeah it's a combination but looks like this this is the whole AI search today is getting focused on very very very few players. These could be companies which are long established or have great already great SEOs. But then getting newer brands to get visibility or get more traction. So I think AI focus or focus on AI visibility and ensuring that the tracking is in place is the starting point. And that's take that takes us to another interesting news that came out this week was around a strategy which a lot of companies had been following of late. So this strategy was that listicles. So in fact in one of our earlier episodes also like we have also

21:00Talked about listicles and how important apparently it was I think chart GPT or Gemini one of those two LLMs which was giving huge weightages to listicles and this came out as a recommendation from a lot of AEO optimization tools where you know to write more listicles with your brand mentioned into it. What we heard today what from a study that we see today is that in 69% of those cases where a listical is cited the brand which is publishing that listical is not even mentioned. So it seems to be a very ironic that through listicles you're actually educating the LLMs or the SC Google search about your competitors rather than yourself. So again, there is jury is still out on where or what should a brand do. Should they not post? Should they still post listicles? But looks like listical could play as a double-edged sword right now. Yeah. So basically the intention of listical was to sort of get your brand mentioned or at least at least get counted amongst the viable players in in a in a certain category. But what it is acting as for AI search engine is is

22:21Like a is like a you know like a citation for your competition right so the self-promotion in the listical that someone has posted on their own website that is what is getting backfired right so which was always the at least in the back of our mind we knew that it might actually happen because in a category let's say if a lot of these new players are building these listicles. So each of these listicles would obviously mention the existing players right and the older the player more the number of let's say the mentions right so in a way it is acting as third party backlink or third party mention for for brands other than the the domain which is hosting it so I think what is what is very now what is clear now for marketers is that they have to sort of tone it down all the self-promotion that that they are doing via listicles on their own website. and sort of double down on third party or more authoritative third party publishers who can then give them brand mentions or brand citations. Fantastic little point about third

23:39Party and then reputation good high reputation sources. So if for example in your category if there is a media house which publishes these listicles or is talking about certain brands I think getting those mentions may be very highly valuable then brands writing about themselves and then just for the sake of it covering a few other known competitors in that place. Make sense? Yeah. That could be a good mitigation for brands. Yeah. go back to your top industry publishers, media houses, content creators and then probably get listed with them. I think that could be a good mitigation for that. Okay, sounds good. moving forward, we had then a news from Anthropic as well. So, Anthropic shift clawed Sonnet 5 as a new default for free and pro plans. So how does that change the world for our AI visibility or for brands who are who are working through that? What is your view on this change with entropic? Of course, I think it could be a way to also you know accelerate their usage and not for people to you know I maybe go to open source models but what is your view on how does that change the world

24:55For the brands the or the whole AI visibility domain? Yeah, I think this one development which is set 5, right, which is a highly capable agentic model and what's the difference between an agentic model and let's say a reasoning model, right? So obviously there there's a little bit of reasoning in everything but a a a model which is categorized as an agentic model is basically really good at long horizon tasks, right? it can basically stick to a task list which has been handed over to it and and then and it can the the list of tasks can actually include a lot of tool calls which generally come back and sit in the context window. So it has to be you know the reinforcement training on such models is is is very strict on let's say not forgetting the the task as your context is getting populated with other things other information tool called results you should you not lose track of the task list right so so such models are extremely good for for your chief of staff use case or these are extremely good used as orchestrators right so

26:12The the parallel phen phenomena that is taking place is that a lot of knowledge work is moving to AI agents right and almost everybody that I know of has a chief of staff which is either a Hermes agent or openlow agent right and because of cost concerns the the main orchestrator agent in each of these let's say instances whether it's harmes or open claw people have picked up a open-source Chinese model or a cheaper model from Gemini as their orchestrator and they are to be honestly they're not extremely happy with their choice but cost was always like the biggest the biggest driver for that choice because agentic work can be very very long horizon and you know they need some agent capabilities so 5 being available as an affordable option right with this new anthropic release I think this would make a lot of this lot of these AI personal assistants in the form of open claw and Hermes and few others right they would consumers might make a switch to set 5 and when that happens I think the the likelihood of the discovery of brands and services happening over

27:34Happening via cloud ecosystem right that actually improves a lot and so that So the recommendation or the implication for brands which are optimizing for the AI visibility is that they should not ignore cloud. They should go back to their robots or txt and make sure that cloud is welcome and you know guidelines which help them optimize their content for cloud specifically should also be implemented. And does that from your from what you just mentioned does that also mean that as a brand I should focus now u that this will drive more users to come to claude eventually and thereby as a brand I should ensure that I optimize for claude as well and like I prioritize at least optimizing for claude because it might drive a lot of searches or you know search on the brand and in addition Yeah, go ahead. Yeah.

28:36Yeah. So, I think many enterprises they have like in their in their team plans, right? So, there's always like a token budget and sonnet being more token efficient 5 and cheaper as well, right? So what what used to just because of the you know like imagine if I'm an employee in a for a large company and and I have I have this overarching token budget or a overall dollar budget for my AI projects or AI usage right I am now quite open to continue to use my cloud for simple queries also because earlier I was worried about this search consuming let's say more tokens and I might as well just move my search to a free option which is like a Google AI mode but I can I can now just continue to work with claude and ask you know let's say to do research and generate a report right so what I've observed is that you know claude is being preferred for slightly more heavy duty knowledge work and search is not one of those heavy duty knowledge work people people sort of jump between u a free or a dedicated search provider like

29:56A perplexity or Google AI mode and then copy paste the output from that to claude for the next leg of the knowledge work which is slightly more heavy duty and on reasoning etc right so I think with with this it can people don't have to then worry about switching because it's it's more token efficient and budget efficient model

30:20That's a good point and then because it's more you know budget friendly and so but does that but I'm assuming that it would still have limits on how much free usage can happen right like today also if you're using cloud free or pro version there is a certain level of certain number of queries after which you are the claw cloud stops you right so I would say it's the I think claude doesn't want to open that floodgate it's just that you're getting a better model within those searches So I think that would be the case, right?

30:57Yeah. So [clears throat] yes, so I'm you're actually right. I think this news actually is from AI search point of view it has a lot more let's say much higher degree of impact on the search happening via personal assistance which are which which can use solid 5 as an orchestrator and less as the surface area where users are searching themselves right but you know it it obviously it's more cost efficient so and that's why anthrop Anthropic has made it available in the free plan as well. So it's also a way for more people to get into the anthropic ecosystem, right? Because if you if you listen to like the more vocal pe more more sorry more vocal influences on the internet, I think they are they are anthropic build, right? So they are all everybody says so many good things about anthropic and rightfully so because they're also extremely aggressive on pushing new things. So I would say the consumer rub off that you get from let's say you know like chatter in the knowledge knowledge work circles is bound to happen and then when people come to enthropic and they find good results and if they can use a

32:15Good model in the free plan for a longer duration right in fact they don't even have to upgrade if if if they can get the answers very regularly without restrictions they would they would continue to use it as their main search let's say go to go to destination and then that makes anthropic like a player that someone almost every every brand has to they're optimized for today mostly brands which are B2B and deal with knowledge workers developers they are paying attention to anthropic but I do see anthropic doing things like what we just discussed right making it a making a really good model as part of the free And these are all attempts in sort of expanding their surface area and bringing more consumers into it.

33:07Correct. Right. And related to this there was something around Brave browser as well. Do you would you want to cover that too and just talk more about how does that lean into this too this behavior?

33:20Yeah. So one very interesting update also that happened in the last week is that on on various search benchmarks the brave context API LLM context API they've actually beaten chart GPT gemini overview and perplexity grounding right so which means that now Brave is is providing a equally good or state state-of-the-art LLM search infrastructure which is now available for anybody who's building a AI search product to just plug into. As we see the traditional players are becoming more restrictive like people are pulling away their API access or giving it very keeping it very restrictive emerges emerges as as as a viable alternative to basically rely on as a AI search backend infrastructure and offer a like state-of-the-art search experience for the consumers especially people who are working with open source models I think this can be a great great addition to their jigsaw of tools which come together and deliver a great user experience. So the implication for our audience is that they they now have to make sure

34:37That you know brave is also allowed as a bot to come and index and optimization of you know recommendations should also be then honored right.

34:49Fantastic. And then that would also imply that you know the the there are searches happening. Now if brave there are more searches happening on brave browser itself and that in turn triggers

35:02It would not mean no it would not mean that brave searches so searches are happening on the brave browser. This is an independent thing. The brave the LLM context API by Brave is basically a search API right. So that comes that is powered by the Brave search index. So and people can directly plug that into their applications or agents as a search tool just like like you know just like there are publicity APIs for for grounding into web search gemini by default grounds that with Google search. So I think Brave has been parallely building their index. Now this is a the update tells us that their LLM context API which is their in a way their answer API it is on accuracy and on speed it is state-of-the-art now

35:55Phenomenal phenomenal y and today like just just double clicking on that brave itself how how does that how does that monetize today? So APIs are obviously paid and Brave had a very interesting model. In fact 2018 2017 is when Brave be was was emerged on the horizon you know in the public consciousness. They they actually came up with this concept called attention tokens. So Brave launched with the promise of you know you will never see ads on Brave right. So it is equally fast as good as Chrome and no ads and internet monetization has gone to to the to the worst possible state where if today you go to a typical web news website like a Hindustan Times or Times of India the actual screen real estate that news has is less than 10%. And 90% is what what you see on your screen is ads, right? Clamoring for your attention. And inadvertently you end up clicking on an ad and which is like a false monetization for the you know bad experience for the user false

37:11Monetization for the you know for the for the media brand and you know it's a fraudulent click for the advertiser right so brave was basically and this was this was a state even back in 2017 also right it it has the internet experience for media sites have been bad for last like 15 years people are trying to juice every every last drop of monetization from the from from the web visitor that it is visiting, right? So, Brave had a great promise that they would basically not show you ads. Their front end would, you know, take away all the ads and give you a very clean user experience. And as you use Brave, you start accumulating attention tokens as a as a consumer, right? And you can have your crypto wallet and it sort of all of it goes into the crypto wallet, right? all your attention tokens are you know in your wallet and brands also right brands which are where ads are getting stripped away Brave is going to transparently build a wallet for that domain like for example times of India right so it would automatically build a wallet for times of India which times of India business managers can come and claim and they will basically compensate the the removal of u advertisements from the user user experience composite with

38:29Let's say attention tokens right so it was a great way for people to it you know like have a great user experience and also have publisher monetization and what would be the value of these attention tokens these attention tokens would then be used by on an open market by by brands to basically have specific targeting in Brave itself right so Brave would then have search experiences or consumer experiences where ads would be a lot more intent based and not intrusive and on those u ad products brave attention tokens would be the currency. So this was the very I would say noble intent but I think they got into a lot of privacy issues and hence you know it did not it did not ever make it to the consumer limelight that it should have but I think they are making a comeback with products for AI agents especially search. Interesting. Interesting. Yeah, the way you the way you described its genesis was very interesting. And then I think if that would have worked that would have been an interesting model to just look at how this commerce has been enabled and how is that if that attention tokens would have had real monetary value attached to it.

39:49Yeah.

39:49So yeah, I think that's probably been a great way to see it.

39:54Perfect. like that's most of it what we had from the news for this week. Anything else that you that you've come across which was exciting which was interesting and very relevant to what we are talking about here.

40:08Yeah I think one of the thing like that we discussed in our previous episode also which was this two new standards which Google Google deepind and Google cloud Google cloud team published. One was this open OKF which is open knowledge framework which is which is a great way for organizations internal knowledge to be to be documented for for LLMs and AI models and it also does and let's say if every if if every department and every organization sticks to that format then it sort of enables the interoperability of you know internal knowledge or knowledge per se right in the knowledge economy that I think I'm very bullish on and I'm seeing on Twitter you know more and more developers companies are adopting that so very soon we'll start to see that being very important second is I think there is recently something which the the the the W3C consortium right so they have now basically added another method on the HTTP protocol. So HTTP protocol which allows web to be browsed across

41:25Browsers, right? They have always had like a fixed set of methods like get, put, post, right? Delete. So they have now added a fifth method which is query, right? So on so this is basically an acknowledgement that you know websites can directly you know give an answer to a very conversational query. Now that query could be could also be a readonly query. It could also be a write query but that that I think is a it's a big welcome change. I'm yet to go deep into it but I think this was anticipated. So in future what will happen is that u you can basically hit a hit a hit a hit a URL of sense or or the there could be a simple user interface where users can directly let's say interact with a website get answers without any intermediary right and to make it very simple the HTTP body has basically included this new method in the protocol Okay. Interesting. So there will be so I think as you said I think there there are still more things unfolding on this on this topic as like every week. So

42:44I think this will be something to keep monitoring and keep understanding what's happening here right

42:49Absolutely yeah

42:50Fantastic.

42:52Yeah. So basically is when you hit a URL and you pass a payload to a request right so HTTP is basically request right? So what should the server interpret interpret this as? So the get method right when you pass on the payload and if the method is get then the server interprets that this is a read only thing right it will never write anything on the server right it will not process the inputs to manipulate the data or you know update its state it is just a get query right post is basically where you are trying to update something right so basically when you're signing up on something so you're posting the data so the data has to be processed and you know the server can recognize this as the user intend to update something or post something then delete is another method right and I think query is is query is another method which then has to be inter it has to be understood by the the website back end as let's say you know a query that has to be processed it's a it's a conversation query from the user so that I think first of all it's an acknowledgement of you know that that the conversation interface is the future right and then websites also have to you know accommodate how to handle such queries

44:09And as much as possible you know get rid of the intermediaries right so you can basically host your own agent under your own domain which will process all the you know queries you know the query method requests that are getting from the user so very interesting very interesting length yeah indeed perfect that I think that okay perfectly. Yeah, that was great discussion today everyone and please do share your feedback with us. Love to hear from you and yeah thank you again le for making it to the session.

44:45Thanks everyone.

44:46Thank you. Bye.