Google AI Mode Ads, Zero-Click Search and Publisher Licensing Deals

0:01Hello everyone, welcome to our second episode of marketing to agents and in our first episode we did talk about some of the progress which is happening in this field especially looking at what's happening from a marketer point of view and what's happening from agents and dev side point of view. And this week what we're going to look at is some of the updated news coming from this space. A lot of new information and of course we'll go through that and as always I have Lalit with me. Lalit again who's been an amazing industry leader understanding what's happening in the industry and yes great to have you again this week.

0:42Absolutely Ashwani. Yeah, it's it's always a pleasure to catch up on you know what are changing in in the ever dynamic world of answer engine optimization.

0:53Perfect. So let's get started for this week. So a lot of great news coming out this week u in our space. U why don't you kick things off first?

1:04Yeah. So some of the I would say the noteworthy developments that have happened is that Google has actually launched four native ad formats inside the AI mode. Right? So that is something that we can dive deep into. Then I think the other noteworthy thing is that u the the [clears throat] Google search profile that was launched. We did touch upon that last in our last podcast as well. But that again is an important thing. the third is that a lot of publishers are actually very aggressively getting into AI contenting sorry AI content licensing with companies like OpenAI and claude etc. So licensing is actually becoming a very important thing. So these are let's say some of the highlights that we can maybe dive deep on

1:54And fantastic keep the conversation yeah free fly.

1:58Fantastic. Yep. That's sounds like an amazing docket to cover today. So let's dive into the first thing that you highlighted. So you're absolutely right. I think so Google this week launched four new native ad formats and so just to quickly brief on what this piece is about and then I would love to go into deep dive and understand what's happening there. So as we are all seeing that in Google now because Google has those instant answers which are composed with AI the clicks to actual links is significantly dropping and therefore clicks to ads is also significantly dropping. So this week Google launched four new ad formats conversational discovery ads highlighted answers AI shopping carts and visual story ads. All of these live within the AI mode of Google. So and that's was a big step in my opinion because I think Google must be seeing some drop in their ad revenue and they would have been figuring out how ads how they would capture some of the search intents and ad revenue from there. So from a marketer's perspective what do you think how does it become important for marketers to play into this new

3:17Ad format which Google has just launched? So I think it was very u very it's it's it's in a very important development and I would say it is already late that Google had actually made this innovation because it has been like quite a long time that marketers have been reporting that their return on ad spend is is actually you know declining on Google and overall a good percentage of the clicks are zero click right good percentage of searches are zero So I think this is like a structural pivot point in the search advertising and it is basically addressing this very important trend that people are resolving the intent of their query on the platform itself. They're not really willing to click as much as possible. They want to get the answer or get the resolution of the query within the same Google experience. So this was high time that Google had to Google had to innovate.

4:17Lovely. Yeah. And let's just like again coming from a Yeah, go ahead. Sorry. Echo. I'm actually getting an echo.

4:26So, how do we resolve?

4:34Let me change the microphone.

4:38Perfect. Yep. I agree with you. just to add to what you also said. now because these answers will have will have ads in it. So for advertisers, for brands, for marketers, it will need to again we will need to rewire how the bidding process works, how the creatives work, how the ad copy work because of course when Google launch search ads or display ads or all of the ad formats, every ad format has its own unique positioning or unique scoring. how you rake, how do you do well on those ads. So I think this will become an effort for the marketers to now start figuring out how does their ad get the maximum clicks within those AI answers as well. But again, great opportunity for it's a new format. It's a new placement. So great opportunities for advertisers to get creative with it and explore this new ad format.

5:35Yep. Yes,

5:36I think this will this paradigm of advertising on the internet will be particularly challenging because the user expectation from AI assistants per se is is actually very different from just discovering information right because they're looking for answers right and they they engage quite a lot with all these AI agents that the answer has to be a lot more let's say trust ccentric You just cannot plainly insert a promoted content in the ad, you know, in the answer in a very native way, right? So that would actually breach the trust. Just imagine someone looking for, let's say, a a school, right? Someone is looking for a school for their kids and they typically are looking for the best school possible, right? for their search query and if the if the advertisement is not very clearly you know showcased as an advertisement they might end up getting misled you know and then they can they might end up wasting their time or making a decision which ideally they should not have made right so this will be slightly difficult because as I said consumers are having a different expectation but when I looked at the creatives of the ads of of of of these new ad formats

6:55I I think Google has tried tried to do a decent job in terms of at least demarketing those as ads but to be quite honest I think in the past few years Google has been blurring the line between how an ad is shown how sponsored content is shown in the search result as well as the organic content right what used to be let's say two links became three and now four and today on the search search engine rank page I think it's many times s you know like even like veteran users or power users of Google also they you know sort of mistake a sponsored link as like an organic link. So I think Google principally has been sort of deviating from their let's say stand of you know keeping the sponsored content strictly demarcated. This this is going to be a tricky thing.

7:51Agreed. And as you were talking about this, there was something which clicked in my mind which is going back to the agents conversation that we had last week.

7:59[clears throat]

7:59So now if it's my open claw agent which is personalized for my search that goes on Google and that uses the Google search and if there are links there will if and if the my agent decides to click all of those links so in a way it is the revenue for Google probably it's a CPC click for them but then I will from my agent I will just get probably a summary answer or maybe the best answer. So I think I think Google probably or the these ad formats might definitely drive more clicks and more revenues because personalized agents will definitely probably use those links as well. But at the same time the core premise of advertising which is your product has to stand out. There has to be product right product descriptions, competitive pricing, all of those things still remain valid because when my personalized agent finally composes an answer for for me probably it'll it'll not show an ad. It'll just com look at all those ads and then give me the best option. So

9:05Yeah. Yeah, I think that's a that's a totally new dimension because agent has a new user, right? Ideally, you know, it should not care about the ad ad link or the, you know, the organic link if it is just composing a short list for you. So, yeah, there might be there might be high possibility of let's say clicks which has like you know in some sense clicks which actually do not equal into purchase or accidental clicks because of agents trying to do research etc. So, we'll see. We we'll wait and watch how Google handles all of that. Oh yeah. Yeah. Be interesting to look at that. All right. Let's moving on to our next item on the docket today. I think Google there was some data published around Google search that there are 68% of Google searches in 2026 which resulted in zero clicks for to any of the links in the search. So search results are not really take now taking traffic to searches which are coming up in the results and people probably just get those instant answers or AI answers and ref reference them and then they don't go further into the search anymore.

10:22Yeah I think we have been observing this trend and this has now reached I would say to a level that it is you know cannot be ignored. That is what is forcing Google to come up with this ad format innovations in the AI mode and I think perplexity also sorry Charge GPT also launched their ads I think earlier this year and they have they kept the ad format very subtle right it's it's a very small real estate that you get the kind of ads that you have seen on the sidebar of blogs in the previous era right or if you're using let's say SAS applications which have a two column layout on typically the narrower column on the left or the right right that real estate it used to have a single image and a very very very limited real estate to get your copy out I think charge GBT has proposed that as their ad format it's it's difficult to see like what would be the result like the the jury is still out whether it is working or not but I think back to the zero click experience I think this is this is this is again pointing to the direction that people are expecting their agents to be an assistant right where the skuomorphism around AI and the human

11:40Interaction is undeniable right people are you know I myself you know can't help but you know when I notice myself typing thank you to an agent or if I'm let's say work you know you know working on any coding assistant or any other let's say AI agent Some of these aspects are are sort of inevitable, right? Because of the mental relationship that we have formed with our AI assistants and that is what is resulting into you know zero clicks and trusting by default. you know many of these leading search engines they have they have actually admitted that even even as late as let's say last month right like May of 2026 I think double digit percentage lower double digit percentage of let's say answers are are are incorrect right but I think humans as we are I think we we are so so fast at trusting let's say some you know the technology that people are they are probably not not really you know considering that as a risk and then just going by what people are what the AI is giving them as an answer. completely agree with and this also then

12:59Means that the whole era around which started probably in around 2004 five till about now I would say or till at least about 2020 2022 where it was you know people were posting content where there were people writing blogs and then AdSense was primary source of revenue for a lot of these information-based websites right there were hundreds of blogs written there were there websites were just information websites and then those information websites were getting a lot of these Google traffic and thereby AdSense revenue was their primary mode right but this but now with the agents using that information directly showing those answers or doing that research for them there are no user visiting those websites anymore or of course at that's what the Google that's what this data is pointing to so that means eventually a lot of this AdSense revenue will collapse apps. A lot of these blogs will probably find it hard to sustain or keep earning. I don't know again does is AdSense actually tracks if it's a bot visit on the page and thereby does not compensate those blogs for those visits. Maybe I think there is already that sort of a demarcation setup already because why would Google want to pay for bot

14:17Visits to the publisher, right? So that I think is a is a radical change in that model which we had seen over the last 20 years which was getting built over the last 20 years. That model will collapse and then something new will emerge probably.

14:33Yeah. I think publisher business models are are I would say very significantly threatened. last 10 years new new crop of publishers have already started to experiment and maybe you know successfully gotten in let's say set up subscription based revenues and what we're also increasingly seeing is a lot of these publishers are getting into licensing licensing agreements with likes of open AI etc. So for example if someone if there's a large publisher which is a review site for let's say museums right and when someone is searching for museums so u as we just spoke right people would not click on the links and they would just want all the recommendation and kind of like kind of like the short list presented in the AI mode or the charg answer right so the inevitably the publisher content would be utilized right it's I think it's It's only fair that you know the AI AI labs and AI companies are proactively you know going in getting the these licensing deals. That way at least the the the business model which used to fuel the internet or the the let's say the creation of

15:51Content on the internet that is getting sort of substituted with let's say a licensing deal which still continues to be a good incentive for humans to go do let's say investigative activities to come up with new information. World is dynamic right? New things have to be captured in terms of let's say our our written word right and that has to make it to the common man's knowledge through answers or AI interactions. So that cycle of information I think is now going to be significantly through let's say publishing but people are and people are actually going let's say the para route where let's say 20% of the publishers are anyway getting 80% of the query. So the labs are basically going after the top publishers. So what happens to the longtail of publishers, right? That is still quite open, right? Would each of these publishers rely significantly on YouTube for views and let's say content consumption and then YouTube revenues what they're going to let's say drive. there's also possibly a play where much of many of these publishers can be rolled up into a some sort of a like an entity where a combined licensing deal could be could

17:08Be orchestrated. Right. So we'll see all of those things. Yeah. Perfect. Yep. in fact that's that was what you said is absolutely right. That was one of the items also on our docket. So there are 91 public deals which have been confirmed now where publishers are exclusively signing up licensing deals with these LLMs or these companies. So for example, OpenAI leads with about 24 such deals where they have they will be sharing revenue with the with the publisher or they will be licensing their content off. But like there something that I was thinking about is remember but how does the opensource get access to these then because although it is licensing but would that mean that it will it will block crawling of their content the publishers will block all their content to be crawled by any other agent. Would that how this these licensing deals will work technically like because then what does then does open-source model which are becoming really popular like whether it's deepseek or or by moonshot AI all of these models then do they not have this content at all or or how does that work then? Yeah, I think the so each deal would

18:27Have its own nuances. if I remember correctly, I think Reddit has a non-exclusive licensing deal with OpenAI and that is why Reddit content is very easily also cited in perplexity answers. so it's as I said like to each its own. So but there might be incentives for the labs to go into exclusive contracts as well for for let's say categories which are which are of a special nature right for example it may it may not be a bad idea for let's say claude to get into a let's say a G G2 review let's say an exclusive contact with G2 right because claude anyway has a very deep penetration in enterprise and enterprise queries might also have a significant portion of vendor research right and G2 is a rich source of vendor reviews so some of these partnerships can have can be of exclusive in nature can be non-exclusive in nature so that is what the lay of the land is today but I think that's a great question around open source right because there is no one entity which is owning open source and u I think the ecosystem is still very nent right so we also see there are players like parallelai and XA where

19:47They are basically powering the back end of search. Duck go is another one. Brave search API is another one. Bing

19:53The Bing web IQ right there are a bunch of these search engines exposed as an API. so if let's say a large portion of the web is still non-exclusively available to let's say other engines right I think the open source models can plug into any of these search pipes and then you know get maybe surface the content right there were also conversations of players like cloudflare right so cloudflare actually championed something very novel where a publisher would be compensated for AI traffic in terms of some crypto tokens, right? So, u that that was actually a very novel concept which would have kept I think the the business model to make sense. and also the the exclusivity and the the overall democratization or the dem the democratic nature of information on the internet that would also have been preserved. So, but I haven't heard really too much activity on the the initiative by Cloudflare, but that was definitely in the right direction.

21:08Understood. And what are your thoughts then like about referential citation? So, let's say just just building on top of the example that you took. So if Reddit Chat GPD has a has a licensing agreement with Reddit now would that lead to preferential citations? Would you think that because if that is there then is AI really like is that really a search made for you or is that the right answer for you? Because then if those licensing deals are getting preferential treatment within those LLMs, then that means it's not the true answer. It's only the answer from a subset, right? So is that even does that even make a logical response?

21:55So I think what you're calling it as what what you're calling as preferential citation I think the way to look at that would be a judgment on quality, right? So what these licensing deals indicate to is that these labs are going after let's say pockets of content which they deem of higher quality because as we know internet is full of a lot of let's say copy pasted templated and let's say you know repurposed content right so publishers which are putting genuine effort or nuring a genuine community which is bringing out let's say insights of truly valuable information right and if the AI engines are you know are [clears throat] are basically behind the judgment of let's say assigning a right quality let's say you know if they if they in in their judgment if a certain publisher is of high quality right then they are going going ahead and doing their licensing agreement so that the publisher actually ends up let's say not losing money or going out of business and they're assigning high quality to that publisher itself is in a way you know in a way assigning preference right

23:13So so what you're saying is also not wrong but the length with which they are approaching this is that they have to take this call on behalf of the user that what is high quality what is not right u so that's what is happening here perfect sounds good sounds and then I think we have one of another item that we did cover from new item that we got this time was around search profiles. I know we did cover it last time as well. So I think there has been no further progress on the search profile, right? Google search.

23:52Search profile has been Yeah. So I think it's been a week that it has been announced. and

23:58Yeah, I think it's it's a great step in the right direction.

24:01They've also kept the quality benchmark quite high. that is not totally fair for highquality companies which are getting built from scratch because they've kept the bar of 100,000 on social platforms and if it is Tik Tok then it has to be 300,000 followers right so that's a that's quite a high let's say bar for for let's say new companies which are trying to create content and trying to let's say build their influence in emerging domains right because emerging domains These numbers are let's say difficult to attain right but let's see how how things go. So a question to you Ashwani u so what are you observing as let's say let's say impact of you know search being especially local searches like let's say the the neighborhood that you are living in how have local businesses adapted to the change in search behavior are they are they sort of restless in terms of you know fixing their discovery or are they okay with it or they oblivious to it actually that's a great question and okay I'll answer it in three ways right now so the first is

25:20Local businesses extremely local businesses for them somehow things have not changed much because number one local businesses cater to a very local audience that local audience typically does not go on AI for requesting certain suggestions they may for certain percentage of their queries But most of the queries are answered usually by Google Maps. And Google Maps hasn't had a lot of impact yet from the LLMs. So if if I'm searching for a bakery near me, cafe near me or a laundry service near me, none of those searches yet are heavily AIdriven today. Those are purely visual and spatial queries which happen on Google maps. So what I have seen and just to allude to that what I I have seen is a lot more businesses locally which serve the local community are focusing a lot more on their Google search Google maps listing or Google listing business listings basically getting more reviews there. I've every place that I've gone to now is requesting me to add a review for them there. So somehow that has picked up because people are saying that local commerce actually benefits a lot more from Google maps and that is relatively less impacted. Number one number two

26:42Now let's step now let's go one step higher which is let's say at a more city level. Yes, here a lot of now businesses are focusing on getting into the search and at least the top ones are because if they have a unique proposition, the best cheesecake in town, the best burger in town, these searches are definitely happening on AI searches and those are the ones those are the brands which compete for that. They are definitely trying to get their positioning in those and again they do have their visual presences, virtual website presences. So they want those to be listed out or make it to specifically those directories and those listicles. typically businesses which are non which are not purely local and those are mostly online businesses again for them if the clientele is u if the clientele is searching slightly more broader searches which is the best CA for this XYZ those searches go to AI and here local businesses don't have the budgets to actually win those searches I is what I think And rank also does not today at least the rankings are not highly highly local. So if I have to

28:01Search for specifically my sub area enrichment this has which is the best CA for doing taxes let's say those queries happen on AI but then the results may not be the most relevant today but eventually yes those will get result and there again local listings play a great role in that if there are if there is a local marketplace localistical if there is Google listings which has great reviews that does feed into that local play as well. So that's what we are seeing lately. But again, Google maps has played a big role or or Google business listing has played a big role for any local based commerce. Got it. Yeah. Yeah. And also there is a lot of emphasis in in general about on let's say u lot of unique content, right? So again while we are on the local thread, local business thread, I think the the richness of reviews, right? The the the rich data that that have been collected over the years in reviews, right? some of the queries even on maps could be about let's say a cafe in the enemy which serves let's say Turkish coffee, right? So that is something that you know can be can be significantly

29:18Powered through the reviews. So u that is why maybe you know there is a focus on getting more and more reviews. I also wanted to touch upon the the value of let's say conversational content in especially in terms of bringing out unique insights about a business from let's say the people behind the business and then bringing it out and making it available for answer engines to index and you know get a clear picture about let's say a particular business strength or point of view right so what what are we seeing let's say especially in B2B SAS right or or any B2B marketing scenario or that how much of how much of let's say focus of the marketer is is u is going on into let's say conversational content publishing and you know generating unique insights so and just from okay speaking from freing from our experience today I think as the AI content grows and as the text content grows or anything written by AI or thought processed by AI. I think the value for humanbased content or conversations or real interactions or real customer testimonials all of that

30:37Content value goes significantly up significantly up just to give you an example this was this is a very crude analogy of the same I was just thinking so when industrial revolution happened of course there were clothes being made before that also there were everything was being made before that also but probably manually And then when industrial revolution happens, machines started doing that. Now what it did was the things which were still continued to be done manually became of course scarce but became lot more valuable. Whereas industrial revolution made everything much more easily available and lot more cheaper. So, so people who valued human craftsmanship, they actually paid lot more for that versus of course the basic needs were now getting satisfied for a much lower price as well. So in my mind I was just thinking that this would be a similar thing that would happen a basic need or answers or which is required all of that will be surfaced or all of that will be able easily provided by probably just the AI generated content but one-to-one interactions or conversations or real conversations with your customers with your with thought leaders would be extremely valuable

31:57Would become extremely valuable because those perspectives will not come and people who value that will pay will devote significant amount of time resources to be able to get access to that. So I think it'll clear and for a brand I think getting you know investing in that would yield a long-term benefit is what we we believe in today.

32:19Absolutely. I think your analogy was absolutely bang on. the the the aspects of any job right where humans are putting an effort will certainly you know and and that results into let's say a little bit of a value ad right any value ad which was done by human effort will be of a of let's say of premium value.

32:42Yep.

32:43Great. So one last question from my side right so so today I think people are also drowning in a lot of information right so there is far too much information on any topic right and when let's say someone wants to consume information there is especially on let's say cutting edge topics right where you're not sure like or rather the authorities haven't been set yet right what is your take on let's say u let's say assigning quality to let's say if you're searching for a YouTube on YouTube let's say if you're searching for agent architectures right so and and you get let's say 40 videos so what is your jud criteria to judge that what video should you watch

33:36Got it and I'm assuming like that these all of these videos don't come with a prior authority like because if there are if there is prior authority of number of followers or number of likes in the video then probably I'll just go with those first but I'm assuming that all of these 40 do not have that and I will probably have to go through with some of them so if in the absence of any social proof on those videos I would probably start with a couple of those videos listen for first few minutes and understand how How clear and crisp is the is the video about the topic that I want to understand and then I will continue learning because and this did happen in in the whole AI era because AI is very very new. So there were a lot of new creators who came on YouTube and it was great to listen to different creators and different viewpoints and now I have created a full list of separate like different creators who are now my go-to creators for AI topics that I want to research and understand on. So I think just now expanding that analogy across brands I think the first and the foremost par the whole thesis remains the same which is deliver

34:54Value. So whatever the business or the brand is doing delivering value will remain a timeless proposition. So no matter what technology comes in if you're delivering value that's your starting point. Then second is how and where you deliver that value. So whether it's in the form of text, it's in the form of video, then are you running video ads, all of that is okay because you have to get to the customer as well eventually. But the thing is that if the video if once people click on it and they don't see a value on it, then it's no point. Then there's no use at all of that content. So I think value first and then figure out okay, how do you distribute that value or how do you reach that customer so that they they can reach you

35:38Is what how I would think about this. Yeah. Yep. Yep. Yeah. Yeah. So I think what I have observed is that today it's not very difficult to maybe even without subject matter authority using AI engines someone can you know come up with a script and let's say good visuals for for producing the content and I'm actually coming across a lot of shallow content on the internet right on let's say Asian architectures for example right which was a very recent thing that I did I was the first five videos that I consumed were actually not going deep into agent architectures and neither were the creators any technical right they were probably creators who are looking at let's say you know trend trend analysis on YouTube searches and then they probably are just riding the trend wave right like if something if YouTube is recommending that agent architecture is is getting searched then probably you know just a day before they are firing up chat GP to come up with a presentation on on that and then you know just really taking people through that So what I observed was that the especially on cutting edge domains where the authority parameters are not set views are a very let's say a misleading indicator because today like you know see quality is also

36:57Very subjective right what what could be quality for someone who is just starting up you know their career and they they they hardly know anything about agent architectures quality for them could be very different from let's say quality for me right So u what I'm also let's say seeing is at least my theory is that on YouTube and a lot of these content destinations there would be a lot more let's say credentiing of the creators right it could be implicit credentiing as well where the more more they especially with social profiles etc right where they Google can know more about a certain creator right by not just their YouTube presence but let's say overall presence because today Google may not even know like who the who this creator is in real life, right? So the more the platforms like YouTube know about a creator and obviously as a viewer they know a lot more about me as well, I think the implicit match on what might be good quality for me would be better. Yeah. Oh yeah and completely agree l and there is also YouTube itself has been going back and forth on how to treat that kind of content just that we since we're talking about YouTube so

38:14YouTube knows can easily understand when a content is just generated AI generated content and there have been a lot of instances where such channels either have been given very very poor visibility where YouTube clearly more knows that these are just purely AI generated content versus at times if the engagement has been good on those AI generated content then YouTube also of course grows them but by default it starts much lesser visibility for this AI generated content. So, so yeah again going back to the similar thought that in this era of lot of AI generated content human generated content will do will definitely stand out probably but yeah I think do YouTube probably will somehow tweak their algorithm also to value human content more or at least more insightful content more whichever way it comes out.

39:11Yeah. And do you think YouTube just because of YouTube I think Gemini would have a Gemini/ a you know AI mode on Google would have a unfair advantage?

39:21Oh it does today also. Oh yes 100%. And I I again I don't know if how Google wants to use it but definitely there's no no place like YouTube.

39:34Yeah.

39:35No library no content like YouTube. Yeah.

39:37Yep. So I I'll tell you something about one of my recent usage patterns. So u very recently I think in India Chrome u I think Gemini and Chrome became available. it I it it's not it's not it's it's been just a few weeks right so u earlier I used to go to comet perplexity comet for

40:02Especially for consuming YouTube because perplexity comet allowed me to create shortcuts and what shortcuts essentially are is basically a prompt which you can you know store it for later use and I actually you know I have my own prompts for summarizing a YouTube video, right? The standard summarization prompt tends to be very lossy, right? So, I had actually created my own summarization prompt which sort of slices the video into unique points and questions and that is how I consume most most of my content on YouTube. Now, perplexity actually you know just got got rid of shortcuts altogether and now they have skills around it and it's not the same way that I can use it right. So Google Chrome now has Gemini and now they've introduced skills in Gemini. So I can now very easily you know I just in fact copy pasted all of my shortcuts from comet and you know in fact added more as well and then if I'm on YouTube I just open the the the ask Gemini you know tab on my chrome and then just pick that skill and the entire YouTube content is of very high quality because YouTube like Gemini YouTube part of the same family right they have access to

41:18Transcripts which otherwise are not available right there's no direct API for getting access to the transcript but I have observed that if I'm using Gemini on Chrome and then summarizing let's say YouTube content it is actually lot more accurate than any other third party service that does the transcription on let's say closed captions so that's again you know it just points to the advantage that Google has right we anyway are all spending a lot of time on YouTube in terms of understanding and consuming content And we also leaving a lot of signals about like what we are pursuing right on YouTube and that entire thing being part of one family or one ecosystem. I think that lends Google extremely let's say extreme superpowers in terms of winning the search continuing to win the search.

42:08Oh 100% 100%. Yep. and that's a very very interesting I I shall try that as well. I haven't tried it yet but I will give it a try as well of using this workflow.

42:21Yeah.

42:22Right.

42:23Very cool. Thank you so much for for all the insights here

42:28And

42:29Y and to our audience feel free to drop in your questions thoughts around what you are seeing agents are able to do. Of course, next week we'll come up with a new episode on all the things which have happened in this week. Perfect. All right. Thank you. Stop.