About Lalit
Lalit Mangal is a technology and product-management leader, co-founder and CEO of Airmeet — the events platform behind AirPulse — and previously co-founder of CommonFloor.com, one of India's largest real-estate technology companies. With a strong background in software development, business strategy, and cloud computing, he specialises in building scalable digital platforms and driving organisational innovation. At AirPulse he writes about Generative Engine Optimization, AI-driven buyer journeys, and the new go-to-market playbook for B2B SaaS in the AI search era.
Background
- Co-founder & CEO, Airmeet
- Co-founder, CommonFloor.com
- B.Tech, Indian Institute of Technology (IIT), Roorkee
- Former Member of Technical Staff, Oracle India
Posts by Lalit (35)
Agent-Led Growth: The AI-First GTM Model Reshaping B2B SaaS
January 19, 2026
The 2026 B2B Marketing Playbook: How AI Agents Are Rewriting Every Rule
January 14, 2026
From Multimedia-First to Text-Parallel: The New Content Strategy for AI Search Visibility
January 10, 2026
Should I Create Platform-Specific or Hybrid Content for AI Search? The Data-Backed Answer for 2026
January 10, 2026
Why Your B2B Brand Needs a Dual Strategy for ChatGPT and Perplexity: The Encyclopedia vs. Town Hall
January 10, 2026
Definitive Source vs. Multi-Source Synthesis: What AI Search Really Wants in 2026
January 8, 2026
Balancing Brand Authority with GEO Tactics: The Dual-Engine Approach
January 8, 2026
What is "Citation Decay" and How to Stop It
January 8, 2026
Beyond Vanity Metrics: How to Prioritize High-Value AI Citations That Actually Drive Revenue
January 8, 2026
Why Marketing Teams Must Invest in a GEO Platform Before Your Competitors Do
January 8, 2026
The New Content Rivalry: Why Reddit and Wikipedia Are Your Biggest Competitors (And How to Win Anyway)
January 7, 2026
The Zero-Click Customer Journey: How B2B Buyers Make Decisions Without Visiting Your Website
January 7, 2026
Why Your AI Citation Is Worth More Than a Blue Link Click (And How to Measure It)
January 7, 2026
The New ROI: Top 3 KPIs for the Pre-Click Era of AI Search
January 7, 2026
How to Prove AI Search Visitors Are 4.4x More Valuable Than Organic Traffic (And Actually Convince Your Board)
January 7, 2026
The Marketing Team of 2028: What It Looks Like and How to Start Building It Today
January 7, 2026
How Your LinkedIn Company Page Engagement Directly Impacts AI Search Visibility
September 9, 2025
Does YouTube Content Actually Boost Your AI Search Rankings? The Platform-Specific Reality
September 9, 2025
Why Bing SEO Matters More in the Age of AI Search: Critical Differences Every B2B Marketer Must Know
September 8, 2025
Is Your Website Invisible to AI? The Technical Foundation Every B2B Company Needs
September 8, 2025
How to Boost Brand Trust with AI Assistants Like ChatGPT, Gemini, and Perplexity
August 29, 2025
How Social Proof Can Transform Your AI Rankings
August 29, 2025
Answer Engines Begin with the End-State in Mind: Why Modern AI Search Thinks Backwards to Move Forward
August 14, 2025
What's Different with AI Answer Engines? They Begin with the End in Mind
July 31, 2025
When a GEO-Futurist Meets a Google SEO Fanboy: The Great Digital Marketing Debate of 2025
July 22, 2025
GEO Playbook: Highlights from our Monday Brainstorm
July 21, 2025
How Generative Engine Optimization (GEO) Should Transform Your B2B SaaS Content Marketing Strategy
July 18, 2025
Why the Shift to Generative Engine Optimization (GEO) is Permanent
July 17, 2025
How B2B SaaS Companies Should Measure GEO Success
July 17, 2025
10 critical misconceptions about Generative Engine Optimization (GEO) that are costing B2B companies deals in 2025
July 17, 2025
The Invisibility Tax: The Hidden Cost of AI Blindness in B2B Marketing
July 16, 2025
Why AI Assistants Are the New G2 for Software Discovery
July 12, 2025
How to reduce Misrepresentation of Your Product and Company by AI Answer Engines like ChatGPT
July 11, 2025
Is SEO sufficient to win the GEO and AI answer game?
July 11, 2025
What is Generative Engine Optimisation (GEO)?
July 9, 2025