One Dashboard for Your Brand's Presence Across Every AI Engine
Visibility Overview shows how ChatGPT, Claude, Perplexity, Gemini, and Copilot represent your brand when buyers ask relevant questions — share of voice, sentiment, and competitive positioning, all in one place.
What is Visibility Overview?
Visibility Overview is AirPulse's central monitoring dashboard for AI search. It continuously runs the questions your buyers actually ask across the major AI engines — ChatGPT, Claude, Perplexity, Gemini, and Copilot — and records whether your brand shows up, how it is described, and who appears alongside it.
Traditional SEO tools tell you where you rank on a results page. AI engines don't have results pages — they have answers. Visibility Overview measures your presence inside those answers: your share of voice against competitors, the sentiment of every mention, and how each engine positions you within your category.
Because every engine answers differently, the dashboard breaks results down per engine, per topic, and per audience segment — so you know exactly where you're winning, where you're invisible, and where a competitor owns the narrative.
How Visibility Overview Works
Monitor the questions that matter
AirPulse builds a prompt library from your ICP segments and category, then runs it on a schedule across ChatGPT, Claude, Perplexity, Gemini, and Copilot.
Measure every mention
Each response is scored: was your brand mentioned, how prominently, with what sentiment, and which competitors were recommended instead.
Track movement over time
Share of voice, sentiment, and positioning are trended so you can see the impact of every content change, launch, or PR moment on your AI presence.
What You Can Do With It
Cross-engine share of voice
See the percentage of buyer questions where your brand appears, per engine and overall — benchmarked against the competitors that appear in the same answers.
Sentiment tracking
Know whether AI engines describe your brand favourably, neutrally, or with caveats — and catch inaccurate or damaging descriptions early.
Competitive positioning
Understand who wins the questions you lose. Visibility Overview shows which competitors AI engines recommend and in which contexts.
Segment and topic breakdowns
Filter visibility by audience segment, topic cluster, or funnel stage to find the gaps that matter most to pipeline.
Coverage You Can Act On
Frequently Asked Questions
Which AI engines does Visibility Overview monitor?
AirPulse monitors ChatGPT, Claude, Perplexity, Google Gemini, and Microsoft Copilot. Coverage expands as new AI search surfaces gain meaningful buyer usage.
How is share of voice calculated for AI engines?
Share of voice is the percentage of tracked buyer questions where your brand appears in the engine's answer, weighted by prominence, compared against the competitors mentioned in the same answers.
How often is visibility data refreshed?
Prompt runs are scheduled continuously, and dashboards trend daily — so you can connect visibility movement to specific content changes, launches, or campaigns.
How is this different from a rank tracker?
Rank trackers measure position on a search results page. AI engines synthesize a single answer — Visibility Overview measures whether you're inside that answer, how you're described, and who is recommended instead of you.
Can I see visibility for specific audience segments?
Yes. Prompts are organised by ICP segment and topic, so you can compare how visible you are to, say, mid-market finance buyers versus enterprise IT buyers.
See Visibility Overview in Action
Book a personalised demo and see exactly how AI engines currently perceive your brand — and what you can do about it.