AirPulse
    Analytics · Layer 1

    Know the Questions Your Buyers Ask AI — and Who Gets Recommended

    Prompt Intelligence maps the real prompts buyers use across ChatGPT, Claude, Perplexity, Gemini, and Copilot, and shows which questions surface your brand, which surface competitors, and which nobody owns yet.

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    What is Prompt Intelligence?

    Prompt Intelligence is AirPulse's answer to keyword research for the AI era. Instead of search keywords, it works at the level of prompts — the natural-language questions buyers ask AI assistants, like "what's the best AI visibility platform for B2B SaaS?" or "compare tools for tracking brand mentions in ChatGPT".

    For each ICP segment you define, AirPulse generates and maintains a prompt library that mirrors how those buyers actually phrase their research — category questions, comparison questions, use-case questions, and objection questions across the funnel. Every prompt is then tracked across the major AI engines.

    The result is a competitive map of the AI answer space: the questions where you're the recommendation, the questions where a competitor is, and the unowned questions where the first brand with credible content wins the citation.

    How Prompt Intelligence Works

    1

    Build your prompt library

    Define your ICP segments; AirPulse generates the buyer-phrased prompts for each — category, comparison, use-case, and objection questions — which you can edit and extend.

    2

    Track who wins each prompt

    Every prompt runs across the five major engines. For each answer, AirPulse records which brands are mentioned, in what order, and with what framing.

    3

    Find the gaps worth owning

    Prompts are clustered by topic and scored by opportunity: high buyer relevance, weak incumbent answers, and content gaps you can close.

    What You Can Do With It

    Buyer-phrased prompt libraries

    Prompts generated per ICP segment, mirroring real research language — not keyword-stuffed queries no human types into ChatGPT.

    Win/loss per question

    See exactly which prompts you win, which competitors win, and how the recommendation changes across engines for the same question.

    Whitespace detection

    Surface high-relevance prompts where no brand owns the answer — the fastest visibility gains in AI search.

    Funnel-stage coverage

    Organise prompts by awareness, consideration, and decision stage so content investment maps to where deals are actually influenced.

    The Answer Space, Mapped

    Per-ICP
    Prompt libraries tailored to each audience segment you sell to
    5 engines
    The same question tracked across every major AI assistant
    Win/loss
    Every prompt scored: you, a competitor, or unowned whitespace

    Frequently Asked Questions

    What is Prompt Intelligence?

    Prompt Intelligence tracks the natural-language questions buyers ask AI engines about your category, and shows which brands each engine recommends for every question — including where your brand is absent.

    How is prompt tracking different from keyword research?

    Keywords are short queries typed into search engines; prompts are full questions asked to AI assistants. One prompt produces one synthesized answer with named recommendations, so the competitive unit is the question itself — not a ranking position.

    Where do the prompts come from?

    AirPulse generates prompt libraries from your ICP segments, category, and competitors, modelling how real buyers phrase research questions. You can add, edit, and retire prompts as your positioning evolves.

    Can I see which competitor wins a question I lose?

    Yes. Every tracked prompt records the brands mentioned in each engine's answer, in order of prominence — so a lost question always names the competitor who won it and how they're framed.

    How do I act on a prompt gap?

    Prompt Intelligence feeds AirPulse's Content Optimisation workflow: for a gap you want to own, it recommends the page, structure, and entities needed for AI engines to cite you on that question.

    See Prompt Intelligence in Action

    Book a personalised demo and see exactly how AI engines currently perceive your brand — and what you can do about it.

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