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<video:title>Google Zero, Publisher Licensing and OpenAI's Sponsored Agents</video:title>
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<video:description>Ashwani, Lalit Mangal, Vinay and Harsh Songra discuss falling organic clicks, the licensing deals publishers are turning to, and OpenAI's sponsored agents. They argue that search has moved into single, patient agent interfaces, that brands must now be visible across many AI apps, and that attribution and agent access, including Amazon's stance, remain open questions.</video:description>
<video:player_loc>https://www.youtube.com/embed/OG5jR77YvPE</video:player_loc>
<video:duration>3292</video:duration>
<video:publication_date>2026-09-28T00:00:00+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
<lastmod>2026-09-28T00:00:00.000Z</lastmod>
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<url>
<loc>https://airpulse.ai/watch/how-ai-agents-search-read-and-buy</loc>
<video:video>
<video:title>How AI Agents Search, Read and Buy, and What Brands Should Change</video:title>
<video:thumbnail_loc>https://i.ytimg.com/vi/oR4Fakfz43I/hqdefault.jpg</video:thumbnail_loc>
<video:description>The first episode looks at agents as the web's next main visitor and what that means for brands. Ashwani and Lalit Mangal explain how agents fan out long-tail queries across many links, why answers favor original, clearly labeled information that fits a limited token budget, and how agentic commerce, Microsoft WebIQ and Google Search Profiles change what a website must offer.</video:description>
<video:player_loc>https://www.youtube.com/embed/oR4Fakfz43I</video:player_loc>
<video:duration>2698</video:duration>
<video:publication_date>2026-06-11T00:00:00+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
<lastmod>2026-06-11T00:00:00.000Z</lastmod>
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</url>
<url>
<loc>https://airpulse.ai/watch/publisher-ai-opt-out-ai-shoppers</loc>
<video:video>
<video:title>Google's AI Opt-Out for Publishers and Higher-Spending AI Shoppers</video:title>
<video:thumbnail_loc>https://i.ytimg.com/vi/EPP1vdnfvig/hqdefault.jpg</video:thumbnail_loc>
<video:description>Ashwani and Lalit Mangal cover Google Search Console's AI opt-out toggle, enforced by UK regulators, and Adobe Analytics data showing AI-referred shoppers generate 53% more revenue per visit. They argue AI is becoming the trusted intermediary for buying decisions, which weakens aggregators like Amazon and makes a brand's own detailed website its main lever as AI surfaces fragment.</video:description>
<video:player_loc>https://www.youtube.com/embed/EPP1vdnfvig</video:player_loc>
<video:duration>2771</video:duration>
<video:publication_date>2026-07-27T00:00:00+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
<lastmod>2026-07-27T00:00:00.000Z</lastmod>
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</url>
<url>
<loc>https://airpulse.ai/watch/reddit-citation-drop-ai-search-measurement</loc>
<video:video>
<video:title>Reddit Citations Drop, Unstable AI Search Data and Agentic Shopping</video:title>
<video:thumbnail_loc>https://i.ytimg.com/vi/eqyoXDc1HMU/hqdefault.jpg</video:thumbnail_loc>
<video:description>Ashwani and Lalit Mangal look at why AI search numbers keep shifting, starting with a reported drop in Reddit citations inside ChatGPT and a Google Search Console reporting error. Their argument: brands should keep investing in genuine reputation work, stop producing content made only to game AI, and watch agentic commerce and the new analytics tools filling the data gap.</video:description>
<video:player_loc>https://www.youtube.com/embed/eqyoXDc1HMU</video:player_loc>
<video:duration>1989</video:duration>
<video:publication_date>2026-08-24T00:00:00+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
<lastmod>2026-08-24T00:00:00.000Z</lastmod>
<changefreq>yearly</changefreq>
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</url>
<url>
<loc>https://airpulse.ai/watch/trust-signals-publisher-licensing-agent-browsers</loc>
<video:video>
<video:title>Trust signals, publisher licensing and browsers built for agents</video:title>
<video:thumbnail_loc>https://i.ytimg.com/vi/hugbV7DwqrQ/hqdefault.jpg</video:thumbnail_loc>
<video:description>Ashwani and Lalit Mangal look at who gains and who loses as AI search shifts traffic. Tripadvisor reports an SEO hit while Trustpilot and Yelp grow, and Lalit argues aggregators must add value beyond aggregation as agents transact directly. They cover publisher licensing through Cloudflare and the RSL standard, and why browsers need to be rebuilt for agents as the primary user.</video:description>
<video:player_loc>https://www.youtube.com/embed/hugbV7DwqrQ</video:player_loc>
<video:duration>2186</video:duration>
<video:publication_date>2026-08-17T00:00:00+00:00</video:publication_date>
<video:family_friendly>yes</video:family_friendly>
</video:video>
<lastmod>2026-08-17T00:00:00.000Z</lastmod>
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