# Opportunities & Ask AirPulse: the “so what” layer

> For the complete site index for AI agents, see [llms.txt](https://airpulse.ai/llms.txt). Docs index: [docs.md](https://airpulse.ai/docs.md).

> In the product: Workflow → Opportunities · Analytics → Ask AirPulse. Canonical: https://airpulse.ai/docs/opportunities

Opportunities is the prioritized to-do list the analytics imply; Ask AirPulse is the shortcut past every dashboard.

Missed Opportunities lists queries where you were absent while competitors were mentioned — each row shows which engines answered, who they picked instead, and a Create Content shortcut. Below it, a daily Biggest Change narrative explains the most significant movement in plain language and names your #1 priority action.

![Opportunities screen listing missed opportunity queries with competitor engine icons and a Biggest Change Today narrative](https://airpulse.ai/docs/opportunities.jpg)

*Opportunities. Each missed query shows the engines that answered and the competitors they chose.*

Ask AirPulse is a chat interface over your own visibility data. Suggested starting points — Brand Performance, Competitor Analysis, Content Strategy, Quick Wins, Citation Gaps — or just type the question a CMO would ask.

![Ask AirPulse chat screen with the prompt Ask anything about your brand and suggestion chips](https://airpulse.ai/docs/ask-airpulse.jpg)

*Ask AirPulse. Natural-language analytics over the same data the dashboards render.*

## Terms on this screen

- **Missed opportunity** — A tracked query where rivals appear in AI answers and you don’t, scored and queued for content.