# Content: closing gaps with new pages or better ones

> For the complete site index for AI agents, see [llms.txt](https://airpulse.ai/llms.txt). Docs index: [docs.md](https://airpulse.ai/docs.md).

> In the product: Workflow → Content. Canonical: https://airpulse.ai/docs/content

The Content module is where measurement becomes output — and where output gets measured back.

Four tabs: Content Generation, Content Gaps (queries where you are missing from answers), Content Hub, and Content Impact (did the piece move visibility?). Two working modes sit side by side: Create — generate an AEO brief or full draft from a prompt — and Optimize — point AI at an existing URL and improve it, scored before and after. Drafts export to Word, HTML or Markdown; a WordPress plugin publishes directly, and an agent-hosted blog on your own domain is available as a managed option.

![Content module showing Optimize Existing Content and Create New Content panels plus a pipeline table with Draft and Published statuses](https://airpulse.ai/docs/content.jpg)

*Content. The Impact column ties each published piece back to visibility movement — content as a measured instrument, not a leap of faith.*

## Terms on this screen

- **Content gap** — A tracked query where competitors appear in answers and you don’t — the priority queue for creation.
- **Brief** — A generated outline for a gap: the questions the ideal answer must address (the fan-out set), structure, and entities to cover.
- **Optimization** — An AI-assisted rewrite pass on an existing URL to make it more citable, scored before/after.