# Brand Settings: the foundation every analysis reads from

> For the complete site index for AI agents, see [llms.txt](https://airpulse.ai/llms.txt). Docs index: [docs.md](https://airpulse.ai/docs.md).

> In the product: Foundation → Brand Settings. Canonical: https://airpulse.ai/docs/brand-settings

Setup starts in Brand Settings, and it matters more than it looks: these fields shape every analysis the platform runs and every draft the content engine writes.

Six sections cover the whole configuration: Basic Info (name, website, description, target audience, industry), Topics & Focus (the themes and keywords your prompts hang off), Regions (which geographies each prompt is executed in), Competitors (who you are benchmarked against), Social Media, and Advanced. Brand Studio and ICP profiles add richer context that the content engine uses when it writes in your voice.

![Brand Settings screen showing Basic Information fields and the section list: Basic Info, Topics and Focus, Regions, Competitors, Social Media, Advanced](https://airpulse.ai/docs/brand-settings.jpg)

*Brand Settings → Basic Info. The description and target-audience fields are not decorative — the analysis and content engines read them.*

> Region targeting is one of the first onboarding decisions. Pick the geographies where your buyers actually are — every tracked prompt then runs against those answer surfaces, and nothing else. (Customer onboarding practice)

## Terms on this screen

- **Topic** — A theme (for example “webinar”) that groups prompts. Scores roll up per topic so you can see which themes you win and which you lose.
- **Region** — The geography a prompt is executed from. The same question gets different AI answers in the US, India and the UK — AirPulse tracks them separately.
- **ICP profile** — Ideal Customer Profile — a description of who you sell to, used to steer prompt suggestions and generated content.